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Hotels in the UK Industry Data and Analysis
Performance in the Hotels industry is shaped by a mix of domestic tourism, robust inbound international travel and evolving consumer preferences. London, in particular, remains one of the most visited cities in Europe, while regional hotels draw in plenty of domestic travellers. Intense competition and changing guest expectations around value, experience and sustainability profoundly impact operations. Industry revenue is expected to soar at a compound annual rate of 15.7% over the five years through 2025-26 to reach £27.3 billion, despite a slight 0.5% dip in 2025-26. The growth rate is skewed and reflects the industry’s rebound from the plunge in revenue in 2020-21 amid strict pandemic-related restrictions.
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What's included in this industry analysis
IBISWorld's research coverage on the Hotels industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Hotels industry in the United Kingdom operates under the SIC industry code I55.100. The industry includes hotels that provide accommodation to UK residents and international guests. These establishments often also have other facilities, including restaurants, recreational areas, conference rooms and convention centres and some offer laundry services and parking. Related terms covered in the Hotels industry in the United Kingdom include online travel agent (ota), revpar, average daily rate (adr), sharing economy and staycation.
What's included in this industry?
Products and services covered in Hotels industry in the United Kingdom include Luxury hotels, Upscale hotels and Midscale hotels.
What companies are included in this industry?
Companies covered in the Hotels industry in the United Kingdom include Whitbread plc, Travelodge Hotels Ltd and Essendi Group SA.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Hotels industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Hotels industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Hotels industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Hotels industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Hotels industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Hotels industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Hotels industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Hotels industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Hotels industry in the United Kingdom in 2026?
The market size of the Hotels industry in the United Kingdom is £27.3bn in 2026.
How many businesses are there in the Hotels industry in the United Kingdom in 2026?
There are 9,835 businesses in the Hotels industry in the United Kingdom, which has declined at a CAGR of 0.0 % between 2021 and 2026.
How may import tariffs affect the Hotels industry in the United Kingdom?
The Hotels industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Hotels industry in the United Kingdom?
The Hotels industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Hotels industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Hotels industry in the United Kingdom has been growing at a CAGR of 15.7 % between 2021 and 2026.
What is the forecast growth of the Hotels industry in the United Kingdom over the next 5 years?
Over the next five years, the Hotels industry in the United Kingdom is expected to grow.
What are the biggest companies in the Hotels industry in the United Kingdom?
The biggest companies operating in the Hotels industry in the United Kingdom are Whitbread plc, Travelodge Hotels Ltd and Essendi Group SA
What does the Hotels industry in the United Kingdom include?
Economy hotels and Midscale hotels are part of the Hotels industry in the United Kingdom.
Which companies have the highest market share in the Hotels industry in the United Kingdom?
The company holding the most market share in the Hotels industry in the United Kingdom is Whitbread plc.
How competitive is the Hotels industry in the United Kingdom?
The level of competition is high and increasing in the Hotels industry in the United Kingdom.
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