Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 1.7 % over the past five years, to reach an estimated £589.8m in 2025.
Trends and Insights
High electricity prices keep energy management central to business strategy
- Electricity remains one of the largest cost pressures for sauna and solarium facilities, which rely on continuous heat and lighting. The average non-domestic electricity price fell by 7% to 23.8 pence per kWh in 2024, while the rate including the Climate Change Levy reached 24.3 pence per kWh, according to the Department for Energy Security and Net Zero. Although prices have retreated from their 2023-24 peak, they remain more than twice the 2020 levels, leaving energy costs high for businesses that operate for extended hours.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to grow over the next five years.
Trends and Insights
Water bill increases are expected to raise utility costs for wellness facilities
- Water and wastewater charges are set to rise over the coming years, increasing utility costs for sauna and spa facilities. Ofwat forecasts that average household and business water bills in England and Wales will increase by £31 per year between 2025 and 2030 in real terms. The regulator’s Price Review 2024 (PR24) decides how much money water companies can charge customers and how much they must spend on improving their networks from 2025 to 2030. The plan allows major investment to upgrade pipes and treatment plants, which will push up the water and wastewater bills paid by households and businesses by 35% for Thames Water and 53% for Southern Water over that period, according to Ofwat. These increases will raise commercial water charges as companies pay for cleaner supplies and reduced leakage.
Biggest companies in the Saunas & Solariums in the UK
| Company | Market Share (%)
2026 | Revenue (£m)
2026 |
|---|---|---|
Nirvana Spa & Leisure Ltd | 7.3 | |
Champneys Henlow Ltd | 3.1 | |
Ramside Estates Ltd | 2.0 |
To view the market share and analysis for all 4 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Massage treatments, Saunas, steam baths and Turkish baths and Solariums. Massage treatments is the largest segment of the Saunas & Solariums in the UK.
Trends and Insights
Wellness trends boost income from massages and facials
- Massages are a key service in the Saunas and Solariums industry. Massages promote muscle relaxation, stress relief and improved circulation. Massage appeals to a broad demographic, including the ageing population seeking to maintain their health and younger individuals focused on wellness. Spas and salons can cater to varied preferences and needs by offering diverse massage options, like deep tissue, Swedish and aromatherapy.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
The industry includes Turkish baths, spas, saunas, steam baths, solariums, slimming salons and massage salons. Many businesses in the industry emphasise creating a luxurious and pampering environment to enhance customer experience and wellbeing. The industry does not include hotels and gyms with spa facilities.
What's included in this industry?
Products and services covered in the Saunas & Solariums industry in the United Kingdom include Saunas, Steam baths, Turkish baths, Solariums, Massage treatments and Reducing and slimming salons.Companies
Companies covered in the Saunas & Solariums industry in the United Kingdom include Nirvana Spa & Leisure Ltd, Champneys Henlow Ltd and Ramside Estates Ltd.Purchase this report to view all 4 major companies in this industry.
Related Terms
Related terms covered in the Saunas & Solariums industry in the United Kingdom include solarium, jacuzzi, sauna, steam room, tepidarium and laconicum.Industry Code
SIC 96.04 - Saunas & Solariums in the UK
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Energy costs remain a challenge for UK saunas. Despite some costs cooling, energy prices remain high, prompting some companies to adopt energy-efficient solutions like infrar...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Younger people opt for cost-effective spa experiences in gyms. Limited disposable income drives younger people to gyms with saunas and steam rooms like Nuffield and David Llo...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
London has plenty of clients with large wallets. The average income in London is significantly higher than in the rest of the UK, meaning people are more likely to use saunas...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each region
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each region in 2025
- Number and share of revenue each region accounts for in 2025
- Number and share of wages each region accounts for in 2025
- Number and share of employees in each region in 2025
Detailed analysis
- Geographic spread of the industry across Europe, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Home spa alternatives challenge traditional services. Massage guns and self-tanning solutions offer convenient, affordable options, reducing demand for professional services....
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Ragdale excels through innovation and quality. By winning prestigious awards and introducing cutting-edge treatments like the Medik8 facial, Ragdale enhances customer experie...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of Nirvana Spa & Leisure Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Champneys Henlow Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of Ramside Estates Ltd's performance by revenue, market share and profit margin from 2019 through 2025
- Overview of revenue, market share and profit margin trend for one additional company
Detailed analysis
- Description and key data for Nirvana Spa & Leisure Ltd, and factors influencing its performance in the industry
- Description and key data for Champneys Henlow Ltd, and factors influencing its performance in the industry
- Description and key data for Ramside Estates Ltd, and factors influencing its performance in the industry
- Description, key data and performance trends for one additional company
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Many sauna and solarium customers are international tourists. Fluctuations in exchange rates can have an impact on demand from tourists.
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Market shifts and high costs challenge profitability. Standalone saunas have faced growing competition from gyms and hotels offering spa amenities and substantial energy cost...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2019-2023)
- Coverage Ratios (2019-2023)
- Leverage Ratios (2019-2023)
- Operating Ratios (2019-2023)
- Assets (2019-2023)
- Liabilities (2019-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Saunas & Solariums industry in the United Kingdom in 2025?
The market size of the Saunas & Solariums industry in the United Kingdom is £589.8m in 2025.
How many businesses are there in the Saunas & Solariums industry in the United Kingdom in 2025?
There are 3,856 businesses in the Saunas & Solariums industry in the United Kingdom, which has grown at a CAGR of 10.1 % between 2020 and 2025.
How may import tariffs affect the Saunas & Solariums industry in the United Kingdom?
The Saunas & Solariums industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Saunas & Solariums industry in the United Kingdom?
The Saunas & Solariums industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Saunas & Solariums industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Saunas & Solariums industry in the United Kingdom has been growing at a CAGR of 1.7 % between 2020 and 2025.
What is the forecast growth of the Saunas & Solariums industry in the United Kingdom over the next 5 years?
Over the next five years, the Saunas & Solariums industry in the United Kingdom is expected to grow.
What are the biggest companies in the Saunas & Solariums industry in the United Kingdom?
The biggest companies operating in the Saunas & Solariums industry in the United Kingdom are Nirvana Spa & Leisure Ltd, Champneys Henlow Ltd and Ramside Estates Ltd
What does the Saunas & Solariums industry in the United Kingdom include?
Saunas and Steam baths are part of the Saunas & Solariums industry in the United Kingdom.
Which companies have the highest market share in the Saunas & Solariums industry in the United Kingdom?
The company holding the most market share in the Saunas & Solariums industry in the United Kingdom is Nirvana Spa & Leisure Ltd.
How competitive is the Saunas & Solariums industry in the United Kingdom?
The level of competition is high and increasing in the Saunas & Solariums industry in the United Kingdom.
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the UK include:
- Office for National Statistics
- Office for Budget Responsibility
- Bank of England
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
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