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Specialised Design Activities in the UK Industry Data and Analysis
The Specialised Design Activities industry's revenue is expected to slip at a compound annual rate of 0.5% to £9 billion over the five years through 2024-25, including forecast growth of 1.1% in 2024-25. The shift to online shopping has driven demand for graphic design. Manufacturing activity has trended upward, stimulating demand for industrial design services and graphic design services for leaflets, brochures, packaging and labels. In addition, government stimulus schemes, including Help to Buy, have encouraged housebuilding activity somewhat, benefitting sales for interior designers. However, economic uncertainty caused by the pandemic and periods of high inflation in 2022-23 and 2023-24 has ultimately hampered a complete rebound in revenue because clients have scaled back spending on advertising activities to preserve capital.
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What's included in this industry analysis
IBISWorld's research coverage on the Specialised Design Activities industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released February 2025.
About this industry
What's this industry report about?
The Specialised Design Activities industry in the United Kingdom operates under the SIC industry code M74.100. Designers within the industry specialise in designing clothing, fashion, accessories and other goods. Graphic design and interior design are included in the industry. Specialist designers are not responsible for website design and programming, or architectural and engineering design. Related terms covered in the Specialised Design Activities industry in the United Kingdom include freelancer, consumer durable goods and below-the-line marketing.
What's included in this industry?
Products and services covered in Specialised Design Activities industry in the United Kingdom include Graphic design, Interior design and Fashion design.
What companies are included in this industry?
Companies covered in the Specialised Design Activities industry in the United Kingdom include WPP plc, Dentsu International Ltd and Claremont Group Interiors Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Specialised Design Activities industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Specialised Design Activities industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Specialised Design Activities industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Specialised Design Activities industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Specialised Design Activities industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Specialised Design Activities industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Specialised Design Activities industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Specialised Design Activities industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Specialised Design Activities industry in the United Kingdom in 2026?
The market size of the Specialised Design Activities industry in the United Kingdom is £9.0bn in 2026.
How many businesses are there in the Specialised Design Activities industry in the United Kingdom in 2025?
There are 24,108 businesses in the Specialised Design Activities industry in the United Kingdom, which has grown at a CAGR of 0.5 % between 2020 and 2025.
How may import tariffs affect the Specialised Design Activities industry in the United Kingdom?
The Specialised Design Activities industry in the United Kingdom is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Specialised Design Activities industry in the United Kingdom?
The Specialised Design Activities industry in the United Kingdom is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Specialised Design Activities industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Specialised Design Activities industry in the United Kingdom has been declining at a CAGR of 0.5 % between 2020 and 2025.
What is the forecast growth of the Specialised Design Activities industry in the United Kingdom over the next 5 years?
Over the next five years, the Specialised Design Activities industry in the United Kingdom is expected to grow.
What are the biggest companies in the Specialised Design Activities industry in the United Kingdom?
The biggest companies operating in the Specialised Design Activities industry in the United Kingdom are WPP plc, Dentsu International Ltd and Claremont Group Interiors Ltd
What does the Specialised Design Activities industry in the United Kingdom include?
Graphic design and Industrial design are part of the Specialised Design Activities industry in the United Kingdom.
Which companies have the highest market share in the Specialised Design Activities industry in the United Kingdom?
The company holding the most market share in the Specialised Design Activities industry in the United Kingdom is WPP plc.
How competitive is the Specialised Design Activities industry in the United Kingdom?
The level of competition is high and increasing in the Specialised Design Activities industry in the United Kingdom.
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