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Tour Operators in the UK Industry Data and Analysis
Revenue in the Tour Operators industry in Europe is anticipated to grow at a compound annual rate of 13.5% to €69 billion over the five years through 2025. The decline in revenue for much of the period is predominantly due to the damage the COVID-19 outbreak inflicted on the travel sector over the two years through 2022. Customers were unable to travel abroad or domestically. Since restrictions were eased (at different intervals across different countries), holiday numbers have increased both domestically and internationally, which has seen an influx in bookings for European tour operators. Travel in Europe was 6.2% higher in 2024 than its pre-pandemic 2019 level, as recorded by the European Travel Commission, and many Europeans have sought advice and booked tours to travel to their dream destinations. Revenge travel was a trend tour operators became quickly accustomed to, with customers hungry for trips after being locked in for so long during the COVID-19 outbreak. Whilst high inflation in recent years has curbed demand with people’s pockets squeezed, savings during COVID-19 and people’s prioritisation of travel as their luxury purchase has kept bookings high. People are still booking lots of trips in 2025, but are looking for value for money. This is raising bookings in lesser frequented countries, which is encouraging tour operators to offer more packages in new countries to offer budget getaways for price sensitive customers. As a result, tour operator’s revenue is set to grow 0.3% in 2025. The weather continues to dictate seasonal demand, despite an uptick in off-season holidays, and destinations that tour operators target for trips, whilst geopolitical tensions have customers wanting the protection of booking through a travel operator.
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What's included in this industry analysis
IBISWorld's research coverage on the Tour Operators industry in the United Kingdom includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released May 2025.
About this industry
What's this industry report about?
The Tour Operators industry in the United Kingdom operates under the SIC industry code UK-N7912. Tour operators arrange, assemble and conduct tours in Europe and other countries around the world. These tours can be sold directly by the operators or via travel agencies. Tours may include a combination of transportation, accommodation, food and visits to events or locations. Related terms covered in the Tour Operators industry in the United Kingdom include staycation and package holiday.
What's included in this industry?
Products and services covered in Tour Operators industry in the United Kingdom include Domestic tours for European residents, Overseas tourists and Tours for Europeans to the rest of the world.
What companies are included in this industry?
Companies covered in the Tour Operators industry in the United Kingdom include Jet2 plc, Tui AG and Virgin Holidays Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Tour Operators industry in the United Kingdom.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Tour Operators industry in the United Kingdom.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Tour Operators industry in the United Kingdom.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Tour Operators industry in the United Kingdom. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Tour Operators industry in the United Kingdom. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Tour Operators industry in the United Kingdom. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Tour Operators industry in the United Kingdom. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Tour Operators industry in the United Kingdom.
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Frequently Asked Questions
What is the market size of the Tour Operators industry in the United Kingdom in 2026?
The market size of the Tour Operators industry in the United Kingdom is £69.0bn in 2026.
How many businesses are there in the Tour Operators industry in the United Kingdom in 2025?
There are 30,986 businesses in the Tour Operators industry in the United Kingdom, which has grown at a CAGR of 3.9 % between 2020 and 2025.
Has the Tour Operators industry in the United Kingdom grown or declined over the past 5 years?
The market size of the Tour Operators industry in the United Kingdom has been growing at a CAGR of 14.7 % between 2020 and 2025.
What is the forecast growth of the Tour Operators industry in the United Kingdom over the next 5 years?
Over the next five years, the Tour Operators industry in the United Kingdom is expected to grow.
What does the Tour Operators industry in the United Kingdom include?
Domestic tours and excursions within Europe and Tours to the rest of the world are part of the Tour Operators industry in the United Kingdom.
How competitive is the Tour Operators industry in the United Kingdom?
The level of competition is high and increasing in the Tour Operators industry in the United Kingdom.
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