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Billboard & Sign Manufacturing in the US Industry Data and Analysis
In 2026, the billboard and sign advertising industry is expected to see increased demand amid renewed interest in out-of-home (OOH) advertising, as businesses diversify their strategies to capture consumer attention in a fragmented media landscape. Technological advancements have transformed traditional billboards into dynamic, interactive displays with features such as real-time updates and augmented reality, aligning with demand for personalized marketing. The expansion of urban areas, anticipated growth in the number of business establishments and the development of new transit hubs create more opportunities for billboards, enabling them to reach diverse demographics in high-traffic areas. While digital and TV ads dominate, billboards remain essential, especially for start-ups targeting broad urban audiences.
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What's included in this industry analysis
IBISWorld's research coverage on the Billboard & Sign Manufacturing industry in the United States includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released February 2026.
About this industry
What's this industry report about?
The Billboard & Sign Manufacturing industry in the United States operates under the NAICS industry code 33995. This industry manufactures billboards, scoreboards, retail store signage and transit station advertising displays. Products include non-electric signs, digital billboards, video screens and neon signs. This industry does not include outdoor kiosks, phone booth advertising, bus or taxi advertising and other advertising on street furniture. It also does not include any advertising or displays made from printing paper or paperboard. Related terms covered in the Billboard & Sign Manufacturing industry in the United States include bulletin, poster, spectacular, digital billboard and light-emitting diode.
What's included in this industry?
Products and services covered in Billboard & Sign Manufacturing industry in the United States include Traditional billboards and signs, Digital billboards and signs and Other.
What companies are included in this industry?
Companies covered in the Billboard & Sign Manufacturing industry in the United States include The Jim Pattison Group, Ebsco Industries, Inc. and Daktronics, Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Billboard & Sign Manufacturing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Billboard & Sign Manufacturing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Billboard & Sign Manufacturing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Billboard & Sign Manufacturing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Billboard & Sign Manufacturing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Billboard & Sign Manufacturing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Billboard & Sign Manufacturing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Billboard & Sign Manufacturing industry in the United States.
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Frequently Asked Questions
What is the market size of the Billboard & Sign Manufacturing industry in the United States in 2026?
The market size of the Billboard & Sign Manufacturing industry in the United States is $16.4bn in 2026.
How many businesses are there in the Billboard & Sign Manufacturing industry in the United States in 2026?
There are 5,702 businesses in the Billboard & Sign Manufacturing industry in the United States, which has grown at a CAGR of 0.1 % between 2021 and 2026.
How may import tariffs affect the Billboard & Sign Manufacturing industry in the United States?
The Billboard & Sign Manufacturing industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Billboard & Sign Manufacturing industry in the United States?
The Billboard & Sign Manufacturing industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Billboard & Sign Manufacturing industry in the United States grown or declined over the past 5 years?
The market size of the Billboard & Sign Manufacturing industry in the United States has been growing at a CAGR of 2.4 % between 2021 and 2026.
What is the forecast growth of the Billboard & Sign Manufacturing industry in the United States over the next 5 years?
Over the next five years, the Billboard & Sign Manufacturing industry in the United States is expected to grow.
What are the biggest companies in the Billboard & Sign Manufacturing industry in the United States?
The biggest companies operating in the Billboard & Sign Manufacturing industry in the United States are The Jim Pattison Group, Ebsco Industries, Inc. and Daktronics, Inc.
What does the Billboard & Sign Manufacturing industry in the United States include?
Traditional billboards and signs and Digital billboards and signs are part of the Billboard & Sign Manufacturing industry in the United States.
Which companies have the highest market share in the Billboard & Sign Manufacturing industry in the United States?
The company holding the most market share in the Billboard & Sign Manufacturing industry in the United States is The Jim Pattison Group.
How competitive is the Billboard & Sign Manufacturing industry in the United States?
The level of competition is moderate and increasing in the Billboard & Sign Manufacturing industry in the United States.
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