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Breakfast Restaurants & Diners in the US Industry Data and Analysis
Breakfast restaurants and diners have navigated a complex landscape in recent years, facing various challenges while seizing growth opportunities. Establishments have shown resilience by quickly adapting to consumer preferences for delivery and digital ordering platforms, expanding their reach and meeting the demands for convenient and off-premises dining. The symbiotic relationship with delivery services like DoorDash and Uber Eats has boosted market presence and consumer access. Diners have streamlined their menus, emphasizing popular items to optimize operations and maintain profitability. Industry revenue has been increasing at a CAGR of 7.5% over the past five years to total an estimated $15.6 billion in 2025, including an estimated increase of 1.8% in 2025. It should be noted that this strong revenue growth over the past five years was because of a low COVID-19 base year, with revenue dropping 21.3% in 2020.
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What's included in this industry analysis
IBISWorld's research coverage on the Breakfast Restaurants & Diners industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.
About this industry
What's this industry report about?
The Breakfast Restaurants & Diners industry in the United States operates under the NAICS industry code OD4311. The industry includes chain and franchised restaurants that provide breakfast-style food to patrons. Customers order and are served by waiters or waitresses while seated, and they pay after eating. These establishments may provide these food services in combination with selling alcoholic and other beverages. Related terms covered in the Breakfast Restaurants & Diners industry in the United States include chain restaurants , franchised restaurants , single-location restaurant and full-service restaurant .
What's included in this industry?
Products and services covered in Breakfast Restaurants & Diners industry in the United States include Eggs and breakfast meals, Bacon, sausage and other meats and Pancakes, pastries, toast and similar items.
What companies are included in this industry?
The Breakfast Restaurants & Diners industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Breakfast Restaurants & Diners industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Breakfast Restaurants & Diners industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Breakfast Restaurants & Diners industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Breakfast Restaurants & Diners industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Breakfast Restaurants & Diners industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Breakfast Restaurants & Diners industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Breakfast Restaurants & Diners industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Breakfast Restaurants & Diners industry in the United States.
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Frequently Asked Questions
What is the market size of the Breakfast Restaurants & Diners industry in the United States in 2026?
The market size of the Breakfast Restaurants & Diners industry in the United States is $15.6bn in 2026.
How many businesses are there in the Breakfast Restaurants & Diners industry in the United States in 2025?
There are 8,721 businesses in the Breakfast Restaurants & Diners industry in the United States, which has declined at a CAGR of 0.4 % between 2020 and 2025.
Has the Breakfast Restaurants & Diners industry in the United States grown or declined over the past 5 years?
The market size of the Breakfast Restaurants & Diners industry in the United States has been growing at a CAGR of 7.5 % between 2020 and 2025.
What is the forecast growth of the Breakfast Restaurants & Diners industry in the United States over the next 5 years?
Over the next five years, the Breakfast Restaurants & Diners industry in the United States is expected to grow.
What does the Breakfast Restaurants & Diners industry in the United States include?
Preparing and serving breakfast food and beverage items and Managing owner-operated full-service restaurants and diners are part of the Breakfast Restaurants & Diners industry in the United States.
How competitive is the Breakfast Restaurants & Diners industry in the United States?
The level of competition is high and increasing in the Breakfast Restaurants & Diners industry in the United States.
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