Industry Statistics and Trends
Market size and recent performance (2015-2030)
Industry revenue has grown at a CAGR of 3.4 % over the past five years, to reach an estimated $4.4bn in 2025.
Trends and Insights
Bridal retailers lean on value, flexibility and diversification to sustain demand
- Persistent inflation, higher input costs and new tariffs on imported gowns are squeezing both consumers and bridal retailers. According to The Knot, the average price of a wedding dress is expected to reach $2,000, up from $1,600 in 2018, according to WeddingWire. These higher prices are forcing stores to reassess their pricing and inventory strategies to make big-ticket purchases viable for cost-conscious couples.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2025-2030)
Market size is projected to decline over the next five years.
Trends and Insights
Tightening macroeconomic conditions push consumers toward alternatives
- Elevated inflation and uneven wage growth are negatively impacting the real spending power of many engaged couples, especially those already managing rent or mortgages, student loans and other daily expenses. With new gowns often costing as much as one to two months of housing, demand for traditional bridal gowns will continue to slow down over the coming years.
Biggest companies in the Bridal Stores in the US
| Company | Market Share (%)
2025 | Revenue ($m)
2025 | Profit ($m)
2025 | Profit Margin (%)
2025 |
|---|---|---|---|---|
David's Bridal, Llc | 406.1 | 40.1 | 9.9 |
To view the market share and analysis for all 1 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Wedding gowns, Bridesmaid dresses and Bridegroom and groomsmen tuxedos and suits. Wedding gowns is the largest segment of the Bridal Stores in the US.
Trends and Insights
Wedding gowns are the bread and butter of bridal stores
- Bridal gowns are largely considered to be a staple of weddings, with many brides willing to allocate significant resources toward their dress. Wedding dresses are a primary apparel category for US bridal stores, typically sold as full-length formal gowns tailored to a bride’s style, body shape and wedding setting, with fittings and alterations offered in-store as standard components of the purchase process.
- More insights available in the full report
Table of Contents
About this industry
Industry definition
Stores in this industry primarily sell bridal wear, including wedding gowns, veils and other accessories such as shoes, gloves and jewelry. They also typically provide alterations, such as hemming, taking in or letting out seams and lengthening or shortening sleeves.
What's included in this industry?
Products and services covered in the Bridal Stores industry in the United States include Retailing wedding gowns, Retailing bridesmaid dresses, Retailing bridegroom and groomsmen tuxedos and suits, Retailing mother-of-the-bride dress, Retailing flower girl dress and Retailing bridal accessories.Companies
Companies covered in the Bridal Stores industry in the United States include David's Bridal, Llc.Purchase this report to view all 1 major companies in this industry.
Related Terms
Related terms covered in the Bridal Stores industry in the United States include tux or tuxedo, flower girls or flower children, favors and bridesmaids.Industry Code
NAICS 448190 - Bridal Stores in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Bridal retailers are adjusting pricing and payment models to navigate economic pressures. With inflation pushing gown costs higher, many stores are emphasizing affordability ...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2015-2024) and forecast (2025-2030)
- Employees, including historical (2015-2024) and forecast (2025-2030)
- Businesses, including historical (2015-2024) and forecast (2025-2030)
- Profit, including historical (2015-2025)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Wedding gowns remain the core of bridal store sales. Bridal boutiques rely heavily on wedding dresses as their main revenue source, though growing online competition and dema...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2025
- Product innovation level
Charts
- Products & services segmentation in 2025
- Major market segmentation in 2025
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
The Southeast attracts many couples with its warm weather and scenic venues. Its steady wedding activity supports a consistent market for bridalwear, strengthened by tourism ...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2025
Tables
- Number and share of establishments in each state in 2025
- Number and share of revenue each state accounts for in 2025
- Number and share of wages each state accounts for in 2025
- Number and share of employees in each state in 2025
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
E-commerce is reshaping how brides shop. Online platforms enable small retailers to reach broader audiences at a lower cost, making the industry more competitive and reducing...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2020-2025
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
David’s Bridal dominates the Bridal Store industry. However, the company has been losing dominance following the 2023 bankruptcy filing.
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2021 through 2025
- Major companies in the industry, including market share, revenue, profit and profit margin in 2025
- Overview of David's Bridal, Llc's performance by revenue, market share and profit margin from 2019 through 2025
Detailed analysis
- Description and key data for David's Bridal, Llc, and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Bridal stores must adhere to various regulations. They need to comply with labor laws and safety guidelines and maintain high product quality to ensure customer satisfaction ...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2015-2030)
- Assistance historical data and forecast (2015-2030)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Bridal retailers continue to see profit growth despite economic uncertainty. Expanding online and adjusting to shifting wedding trends have helped stores stabilize performanc...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
- Investment vs. share of economy
Data tables
- Industry Multiples (2018-2023)
- Industry Tax Structure (2018-2023)
- Income Statement (2018-2023)
- Balance Sheet (2018-2023)
- Liquidity Ratios (2018-2023)
- Coverage Ratios (2018-2023)
- Leverage Ratios (2018-2023)
- Operating Ratios (2018-2023)
- Cash Flow & Debt Service Ratios (2015-2030)
- Revenue per Employee (2015-2030)
- Revenue per Enterprise (2015-2030)
- Employees per Establishment (2015-2030)
- Employees per Enterprise (2015-2030)
- Average Wage (2015-2030)
- Wages/Revenue (2015-2030)
- Establishments per Enterprise (2015-2030)
- IVA/Revenue (2015-2030)
- Imports/Demand (2015-2030)
- Exports/Revenue (2015-2030)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2015-2030)
- IVA (2015-2030)
- Establishments (2015-2030)
- Enterprises (2015-2030)
- Employment (2015-2030)
- Exports (2015-2030)
- Imports (2015-2030)
- Wages (2015-2030)
Top Questions Answered
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Bridal Stores industry in the United States in 2025?
The market size of the Bridal Stores industry in the United States is $4.4bn in 2025.
How many businesses are there in the Bridal Stores industry in the United States in 2025?
There are 14,542 businesses in the Bridal Stores industry in the United States, which has grown at a CAGR of 2.9 % between 2020 and 2025.
How may import tariffs affect the Bridal Stores industry in the United States?
The Bridal Stores industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Bridal Stores industry in the United States?
The Bridal Stores industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Bridal Stores industry in the United States grown or declined over the past 5 years?
The market size of the Bridal Stores industry in the United States has been growing at a CAGR of 3.4 % between 2020 and 2025.
What is the forecast growth of the Bridal Stores industry in the United States over the next 5 years?
Over the next five years, the Bridal Stores industry in the United States is expected to decline.
What are the biggest companies in the Bridal Stores industry in the United States?
The biggest company operating in the Bridal Stores industry in the United States is David's Bridal, Llc
What does the Bridal Stores industry in the United States include?
Retailing wedding gowns and Retailing bridesmaid dresses are part of the Bridal Stores industry in the United States.
Which companies have the highest market share in the Bridal Stores industry in the United States?
The company holding the most market share in the Bridal Stores industry in the United States is David's Bridal, Llc.
How competitive is the Bridal Stores industry in the United States?
The level of competition is high and increasing in the Bridal Stores industry in the United States.
Methodology
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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
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