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Bubble Tea Shops in the US Industry Data and Analysis
The Bubble Tea Shops industry has benefited from the boba craze among young individuals over the past five years. Serving as a comfort drink, bubble teas are available in various flavors and toppings, allowing the industry to reach a broader range of customers. As a result, industry revenue has expanded an annualized 9.1% to $2.6 billion over the five years to 2024.Unlike other food service industries that were hit hard during COVID-19, the Bubble Tea Shops industry was able to mitigate revenue losses due to the convenience of bubble tea as a take-out drink. As the pandemic subsides, industry revenue has recovered strongly as increased consumer spending enables customers to splurge on drinks outside the home. Simultaneously, the introduction of new toppings such as brown sugar pearl, coffee jelly, rainbow jelly, and many more has continued attracting new customers to the industry.Over the next five years, large bubble tea chains will continue to expand their franchise presence. Franchisees comprise most of this industry due to lower start-up costs and established brand names. As new franchisees continue to enter the industry, competition will likely stiffen in the coming years, driving down industry profit. Overall, industry revenue is expected to rise an annualized 2.3% to $2.9 billion over the five years to 2029.
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What's included in this industry analysis
IBISWorld's research coverage on the Bubble Tea Shops industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.
About this industry
What's this industry report about?
The Bubble Tea Shops industry in the United States operates under the NAICS industry code OD6250. Operators in this industry sell bubble tea, a Taiwanese tea-based drink with a variety of toppings, such as chewy tapioca balls. Related terms covered in the Bubble Tea Shops industry in the United States include franchise, boba and point of sale (pos).
What's included in this industry?
Products and services covered in Bubble Tea Shops industry in the United States include Milk tea, Tapioca milk tea and Green and black tea.
What companies are included in this industry?
The Bubble Tea Shops industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Bubble Tea Shops industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Bubble Tea Shops industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Bubble Tea Shops industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Bubble Tea Shops industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Bubble Tea Shops industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Bubble Tea Shops industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Bubble Tea Shops industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Bubble Tea Shops industry in the United States.
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Frequently Asked Questions
What is the market size of the Bubble Tea Shops industry in the United States in 2026?
The market size of the Bubble Tea Shops industry in the United States is $2.6bn in 2026.
How many businesses are there in the Bubble Tea Shops industry in the United States in 2025?
There are 6,635 businesses in the Bubble Tea Shops industry in the United States, which has grown at a CAGR of 24.1 % between 2020 and 2025.
Has the Bubble Tea Shops industry in the United States grown or declined over the past 5 years?
The market size of the Bubble Tea Shops industry in the United States has been growing at a CAGR of 9.1 % between 2020 and 2025.
What is the forecast growth of the Bubble Tea Shops industry in the United States over the next 5 years?
Over the next five years, the Bubble Tea Shops industry in the United States is expected to grow.
What does the Bubble Tea Shops industry in the United States include?
Making bubble tea and Selling bubble tea are part of the Bubble Tea Shops industry in the United States.
How competitive is the Bubble Tea Shops industry in the United States?
The level of competition is moderate and increasing in the Bubble Tea Shops industry in the United States.
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