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Casting Agencies in the US Industry Data and Analysis
Casting agencies have responded to major changes in the entertainment landscape by embracing digital tools, remote workflows and expanded approaches to talent sourcing. The pandemic accelerated trends like virtual auditions and digital management platforms, letting agencies cast a wider net and streamline processes to meet new production needs. Industry leaders leaned into social media and AI-driven matching systems to connect clients with talent quickly, while producers sharpened their focus on inclusion and representation. These shifts made rapid, responsive casting a norm across streaming, gaming and advertising projects. During this period, industry revenue is expected to increase at a CAGR of 9.4% to $1.8 billion over the five years to 2025, including an increase of 2.4% in 2025 alone. Growth was driven by the surge in streaming content and higher advertising spending, though labor disputes and production stoppages weighed on the sector at times.
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What's included in this industry analysis
IBISWorld's research coverage on the Casting Agencies industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released August 2025.
About this industry
What's this industry report about?
The Casting Agencies industry in the United States operates under the NAICS industry code OD5536. Operators in this industry are paid by movie and TV production companies to find actors and extras to cast in roles. Movie casting agencies typically work, at least partially, on a fixed-fee basis. Related terms covered in the Casting Agencies industry in the United States include talent, pilot, surety bond and callback session.
What's included in this industry?
Products and services covered in Casting Agencies industry in the United States include Client placement, Online search and placement and Consulting and specialized training.
What companies are included in this industry?
The Casting Agencies industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Casting Agencies industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Casting Agencies industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Casting Agencies industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Casting Agencies industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Casting Agencies industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Casting Agencies industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Casting Agencies industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Casting Agencies industry in the United States.
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Frequently Asked Questions
What is the market size of the Casting Agencies industry in the United States in 2026?
The market size of the Casting Agencies industry in the United States is $1.7bn in 2026.
How many businesses are there in the Casting Agencies industry in the United States in 2025?
There are 8,756 businesses in the Casting Agencies industry in the United States, which has grown at a CAGR of 5.6 % between 2020 and 2025.
How may import tariffs affect the Casting Agencies industry in the United States?
The Casting Agencies industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Casting Agencies industry in the United States?
The Casting Agencies industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Casting Agencies industry in the United States grown or declined over the past 5 years?
The market size of the Casting Agencies industry in the United States has been growing at a CAGR of 9.4 % between 2020 and 2025.
What is the forecast growth of the Casting Agencies industry in the United States over the next 5 years?
Over the next five years, the Casting Agencies industry in the United States is expected to grow.
What does the Casting Agencies industry in the United States include?
Reviewing performer headshots, resumes and reels for consideration in roles and Booking and scheduling auditions are part of the Casting Agencies industry in the United States.
How competitive is the Casting Agencies industry in the United States?
The level of competition is high and increasing in the Casting Agencies industry in the United States.
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