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Convention & Visitor Bureaus in the US Industry Data and Analysis
Convention and visitor bureaus enjoyed a sharp uptick in national travel, stronger travel expenditure growth among businesses and individuals and consistent interest in conference planning and booking needs. Despite initial volatility amid pandemic-era lockdowns in 2020 that heavily constrained travel, the reopening of major tourist destinations, such as Las Vegas and New York City, prompted a sharp incline in domestic travel. Continued expansion of consumer spending, coupled with higher business propensity in setting up in-person conferences resulted in a sharp 127.9% acceleration of inbound international travelers. These tourists and business conference attendees required information on public accommodations, tourist attractions and city sights, resulting in considerable demand spikes for bureaus. While elevated interest rates continue to pose a potential issue in higher travel spending, resilient consumer spending and growth in core leisure and business expenditures boosted bureau services demand. Revenue accelerated at a CAGR of 9.1% to an estimated $3.7 billion over the past five years, including an expected 1.6% boost in 2025 alone. Profit also expanded to 9.4% in 2025, buoyed by greater implementation of digital tools for bookings and travel plans.
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What's included in this industry analysis
IBISWorld's research coverage on the Convention & Visitor Bureaus industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Convention & Visitor Bureaus industry in the United States operates under the NAICS industry code 56159. This industry markets and promotes communities and local facilities to business and leisure travelers. Operators assist customers in locating meeting and convention sites. They also provide travel information on an area’s attractions and accommodations and provide maps and information brochures. Operators also organize group tours of local historical, recreational and cultural attractions. Related terms covered in the Convention & Visitor Bureaus industry in the United States include packaged tour, visitor bureau and convention.
What's included in this industry?
Products and services covered in Convention & Visitor Bureaus industry in the United States include Visitor information and sightseeing tour services , Convention conference and meeting planning and Convention support, travel reservation and other services.
What companies are included in this industry?
Companies covered in the Convention & Visitor Bureaus industry in the United States include Las Vegas Convention and Visitors Authority and Visit Florida.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Convention & Visitor Bureaus industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Convention & Visitor Bureaus industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Convention & Visitor Bureaus industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Convention & Visitor Bureaus industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Convention & Visitor Bureaus industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Convention & Visitor Bureaus industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Convention & Visitor Bureaus industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Convention & Visitor Bureaus industry in the United States.
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Frequently Asked Questions
What is the market size of the Convention & Visitor Bureaus industry in the United States in 2026?
The market size of the Convention & Visitor Bureaus industry in the United States is $3.7bn in 2026.
How many businesses are there in the Convention & Visitor Bureaus industry in the United States in 2025?
There are 4,338 businesses in the Convention & Visitor Bureaus industry in the United States, which has grown at a CAGR of 5.9 % between 2020 and 2025.
How may import tariffs affect the Convention & Visitor Bureaus industry in the United States?
The Convention & Visitor Bureaus industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Convention & Visitor Bureaus industry in the United States?
The Convention & Visitor Bureaus industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Convention & Visitor Bureaus industry in the United States grown or declined over the past 5 years?
The market size of the Convention & Visitor Bureaus industry in the United States has been growing at a CAGR of 9.1 % between 2020 and 2025.
What is the forecast growth of the Convention & Visitor Bureaus industry in the United States over the next 5 years?
Over the next five years, the Convention & Visitor Bureaus industry in the United States is expected to grow.
What are the biggest companies in the Convention & Visitor Bureaus industry in the United States?
The biggest companies operating in the Convention & Visitor Bureaus industry in the United States are Las Vegas Convention and Visitors Authority and Visit Florida
What does the Convention & Visitor Bureaus industry in the United States include?
Convention conference and meeting planning and Visitor information and sightseeing tour services are part of the Convention & Visitor Bureaus industry in the United States.
Which companies have the highest market share in the Convention & Visitor Bureaus industry in the United States?
The company holding the most market share in the Convention & Visitor Bureaus industry in the United States is Las Vegas Convention and Visitors Authority .
How competitive is the Convention & Visitor Bureaus industry in the United States?
The level of competition is moderate and increasing in the Convention & Visitor Bureaus industry in the United States.
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