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Cookie & Wafer Manufacturing in the US Industry Data and Analysis
Cookie and wafer producers have undergone a substantial transformation since 2020. Many producers faced growing challenges from import competition, as overseas manufacturers took advantage of favorable labor costs and currency conditions to expand their reach in the domestic market. This intensified competitive landscape forced operators to aggressively pursue automation, streamline costs and focus on only the most defensible product lines. Meanwhile, price-conscious consumers turned toward private label brands and retailers narrowed shelf space for slower-moving cookies, pushing smaller and mid-sized producers further into niche categories or prompting them to exit the industry altogether. Revenue has been falling at a CAGR of 4.4% since 2020, dipping 1.3% in 2025 alone, totalling $5.8 billion.
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What's included in this industry analysis
IBISWorld's research coverage on the Cookie & Wafer Manufacturing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Cookie & Wafer Manufacturing industry in the United States operates under the NAICS industry code OD5990. This industry manufactures bakery goods with higher fat and moisture content, such as cookies and wafers. These products are then packaged and sold to downstream wholesalers and retailers. This industry excludes cracker and biscuit manufacturing. Related terms covered in the Cookie & Wafer Manufacturing industry in the United States include premium, gluten, economies of scale, private label and artisanal.
What's included in this industry?
Products and services covered in Cookie & Wafer Manufacturing industry in the United States include Cookies, Wafers and Gingerbread and other specialties.
What companies are included in this industry?
Companies covered in the Cookie & Wafer Manufacturing industry in the United States include Ferrero Group, Mondelez International, Inc. and Campbell Soup Co.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Cookie & Wafer Manufacturing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Cookie & Wafer Manufacturing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Cookie & Wafer Manufacturing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Cookie & Wafer Manufacturing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Cookie & Wafer Manufacturing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Cookie & Wafer Manufacturing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Cookie & Wafer Manufacturing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Cookie & Wafer Manufacturing industry in the United States.
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Frequently Asked Questions
What is the market size of the Cookie & Wafer Manufacturing industry in the United States in 2026?
The market size of the Cookie & Wafer Manufacturing industry in the United States is $5.8bn in 2026.
How many businesses are there in the Cookie & Wafer Manufacturing industry in the United States in 2025?
There are 1,150 businesses in the Cookie & Wafer Manufacturing industry in the United States, which has grown at a CAGR of 6.7 % between 2020 and 2025.
How may import tariffs affect the Cookie & Wafer Manufacturing industry in the United States?
The Cookie & Wafer Manufacturing industry in the United States is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Cookie & Wafer Manufacturing industry in the United States?
The Cookie & Wafer Manufacturing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Cookie & Wafer Manufacturing industry in the United States grown or declined over the past 5 years?
The market size of the Cookie & Wafer Manufacturing industry in the United States has been declining at a CAGR of 4.4 % between 2020 and 2025.
What is the forecast growth of the Cookie & Wafer Manufacturing industry in the United States over the next 5 years?
Over the next five years, the Cookie & Wafer Manufacturing industry in the United States is expected to decline.
What are the biggest companies in the Cookie & Wafer Manufacturing industry in the United States?
The biggest companies operating in the Cookie & Wafer Manufacturing industry in the United States are Ferrero Group, Mondelez International, Inc. and Campbell Soup Co
What does the Cookie & Wafer Manufacturing industry in the United States include?
Producing cookies and Producing wafers are part of the Cookie & Wafer Manufacturing industry in the United States.
Which companies have the highest market share in the Cookie & Wafer Manufacturing industry in the United States?
The company holding the most market share in the Cookie & Wafer Manufacturing industry in the United States is Ferrero Group.
How competitive is the Cookie & Wafer Manufacturing industry in the United States?
The level of competition is moderate and increasing in the Cookie & Wafer Manufacturing industry in the United States.
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