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Fish and seafood markets have navigated a transformative period through 2025, marked by ongoing shifts in consumer behavior, persistent logistical challenges and a rapidly evolving supply chain. While concerns about health and sustainability have elevated the industry's profile, overall per capita seafood consumption climbed modestly, highlighting a gap between aspiration and purchasing realities. Retailers and distributors adapted by pivoting toward frozen and value-added formats, underscoring both the resilience and innovation within the market. Efforts to boost consumer trust—whether through storytelling, certifications, or omnichannel retailing—have helped counterbalance the challenges stemming from inflation and volatile supply chains. Across the landscape, businesses have seized on these evolving preferences to differentiate their offerings and secure a more stable revenue stream. Revenue has been expanding at a CAGR of 2.0% over the past five years, climbing 0.6% in 2025 to total $4.6 billion.
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IBISWorld's research coverage on the Fish & Seafood Markets industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
The Fish & Seafood Markets industry in the United States operates under the NAICS industry code 44522. Fish and seafood markets primarily retail fresh, frozen and cured fish and seafood items, including tuna, salmon, lobster and shrimp. Products are sold at various brick-and-mortar locations including independent markets, delicatessens, fishmongers and butcher shops. Fish and seafood markets and counters operating within a supermarket are excluded from this industry, but online sales of fish products are included, as are other direct selling establishments. Related terms covered in the Fish & Seafood Markets industry in the United States include aquaculture, brick-and-mortar, finfish and e coli.
Products and services covered in Fish & Seafood Markets industry in the United States include Fresh finfish, Fresh shellfish and Frozen seafood.
The Fish & Seafood Markets industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Fish & Seafood Markets industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Fish & Seafood Markets industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Fish & Seafood Markets industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Fish & Seafood Markets industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Fish & Seafood Markets industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Fish & Seafood Markets industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Fish & Seafood Markets industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Fish & Seafood Markets industry in the United States.
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The market size of the Fish & Seafood Markets industry in the United States is $4.6bn in 2026.
There are 4,774 businesses in the Fish & Seafood Markets industry in the United States, which has grown at a CAGR of 1.6 % between 2020 and 2025.
The Fish & Seafood Markets industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
The Fish & Seafood Markets industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
The market size of the Fish & Seafood Markets industry in the United States has been growing at a CAGR of 2.0 % between 2020 and 2025.
Over the next five years, the Fish & Seafood Markets industry in the United States is expected to grow.
Operating fish markets and Operating seafood markets are part of the Fish & Seafood Markets industry in the United States.
The level of competition is moderate and steady in the Fish & Seafood Markets industry in the United States.