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Licensed Sports Apparel Stores in the US Industry Data and Analysis
Licensed sports apparel stores have benefited from an uptick in customers, driven primarily by major sporting events and a heightened focus on fitness and health. According to a 2025 publication from the American Medical Association, total health spending climbed 7.5% in 2023, reaching nearly $5.0 trillion. This trend is catalyzing sales across various channels, spurring greater spending on fitness apparel from older customers who want to maintain their quality of life and from families who want to instill good habits in their children. In response, retailers are adopting innovative marketing strategies and collaborating with prominent athletes to capture a wider customer base. Revenue from licensed sports apparel stores is expected to expand at a CAGR of 5.4% to $23.0 billion through the end of 2025, including a forecast hike of 1.7% in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Licensed Sports Apparel Stores industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Licensed Sports Apparel Stores industry in the United States operates under the NAICS industry code OD5326. This industry sells licensed sports apparel, accessories and collectibles. Retailers must obtain a license from professional leagues and sporting associations to sell branded sports apparel and accessories. The industry does not include products purchased through big-box retailers and department stores. Related terms covered in the Licensed Sports Apparel Stores industry in the United States include sports participation rate, brick-and-mortar and big-box retailer.
What's included in this industry?
Products and services covered in Licensed Sports Apparel Stores industry in the United States include NFL apparel, MLB apparel and NBA apparel.
What companies are included in this industry?
The Licensed Sports Apparel Stores industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Licensed Sports Apparel Stores industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Licensed Sports Apparel Stores industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Licensed Sports Apparel Stores industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Licensed Sports Apparel Stores industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Licensed Sports Apparel Stores industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Licensed Sports Apparel Stores industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Licensed Sports Apparel Stores industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Licensed Sports Apparel Stores industry in the United States.
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Frequently Asked Questions
What is the market size of the Licensed Sports Apparel Stores industry in the United States in 2026?
The market size of the Licensed Sports Apparel Stores industry in the United States is $23.0bn in 2026.
How many businesses are there in the Licensed Sports Apparel Stores industry in the United States in 2025?
There are 29,994 businesses in the Licensed Sports Apparel Stores industry in the United States, which has grown at a CAGR of 1.2 % between 2020 and 2025.
How may import tariffs affect the Licensed Sports Apparel Stores industry in the United States?
The Licensed Sports Apparel Stores industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Licensed Sports Apparel Stores industry in the United States?
The Licensed Sports Apparel Stores industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Licensed Sports Apparel Stores industry in the United States grown or declined over the past 5 years?
The market size of the Licensed Sports Apparel Stores industry in the United States has been growing at a CAGR of 5.4 % between 2020 and 2025.
What is the forecast growth of the Licensed Sports Apparel Stores industry in the United States over the next 5 years?
Over the next five years, the Licensed Sports Apparel Stores industry in the United States is expected to grow.
What does the Licensed Sports Apparel Stores industry in the United States include?
Selling licensed NFL apparel for women, men and children and Selling licensed MLB apparel for women, men and children are part of the Licensed Sports Apparel Stores industry in the United States.
How competitive is the Licensed Sports Apparel Stores industry in the United States?
The level of competition is high and increasing in the Licensed Sports Apparel Stores industry in the United States.
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