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US NAICS 33522 | Industry Report

Major Household Appliance Manufacturing in the US Industry Data and Analysis

OE
Olivia Eckstein
Analyst New York, United States October 2025

Over the past five years, the US major household appliance manufacturing industry has experienced a notable shift, moving from pandemic-fueled sales surges to a period marked by softer demand and heightened competition. The industry initially benefited from strong housing turnover and stimulus-driven consumer spending, but rising interest rates and a cooling real estate market have recently weighed down big-ticket purchases. At the same time, global supply chain snags and input price swings, especially for steel and plastics, have disrupted production schedules and squeezed costs. More affordable imports from Mexico and China, amplified by the expiration of key tariffs, have intensified competition for domestic manufacturers. Revenue has been sinking at a CAGR of -1.6% over the past five years and is expected to reach $24.2 billion in 2025, when revenue will fall by an estimated 2.6%.

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What's included in this industry analysis

IBISWorld's research coverage on the Major Household Appliance Manufacturing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.

About this industry

What's this industry report about?

The Major Household Appliance Manufacturing industry in the United States operates under the NAICS industry code 33522. Major household appliance manufacturers produce major household cooking appliances, refrigerators and home freezers, household laundry equipment and other major electrical and nonelectrical household appliances like dishwashers, garbage disposal units, water heaters and trash compactors. Small cooking appliances (e.g. hot plates), fans, vacuums and electric irons are not included. Related terms covered in the Major Household Appliance Manufacturing industry in the United States include linear motor, appliance labeling rule, energy star and smart appliance.

What's included in this industry?

Products and services covered in Major Household Appliance Manufacturing industry in the United States include Cooking appliances , Refrigerators and home freezers and Laundry equipment.

What companies are included in this industry?

Companies covered in the Major Household Appliance Manufacturing industry in the United States include Whirlpool Corp, Electrolux AB and Haier Group Corporation.

Performance

What's included in the Performance chapter?

The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Major Household Appliance Manufacturing industry in the United States.

Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.

Products & Markets

What's included in the Products and Markets chapter?

The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Major Household Appliance Manufacturing industry in the United States.

Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.

Geographic Breakdown

What's included in the Geographic Breakdown chapter?

The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Major Household Appliance Manufacturing industry in the United States.

Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.

Competitive Forces

What's included in the Competitive Forces chapter?

The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Major Household Appliance Manufacturing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.

Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.

Companies

What's included in the Companies chapter?

The Companies chapter covers Key Takeaways, Market Share and Companies in the Major Household Appliance Manufacturing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.

Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.

External Environment

What's included in the External Environment chapter?

The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Major Household Appliance Manufacturing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.

Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.

Financial Benchmarks

What's included in the Financial Benchmarks chapter?

The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Major Household Appliance Manufacturing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.

Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.

Industry Data

What's included in the Industry Data chapter?

The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Major Household Appliance Manufacturing industry in the United States.

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Frequently Asked Questions

What is the market size of the Major Household Appliance Manufacturing industry in the United States in 2026?

The market size of the Major Household Appliance Manufacturing industry in the United States is $24.2bn in 2026.

How many businesses are there in the Major Household Appliance Manufacturing industry in the United States in 2025?

There are 147 businesses in the Major Household Appliance Manufacturing industry in the United States, which has grown at a CAGR of 2.8 % between 2020 and 2025.

How may import tariffs affect the Major Household Appliance Manufacturing industry in the United States?

The Major Household Appliance Manufacturing industry in the United States is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.

How may export tariffs affect the Major Household Appliance Manufacturing industry in the United States?

The Major Household Appliance Manufacturing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.

Has the Major Household Appliance Manufacturing industry in the United States grown or declined over the past 5 years?

The market size of the Major Household Appliance Manufacturing industry in the United States has been declining at a CAGR of 1.6 % between 2020 and 2025.

What is the forecast growth of the Major Household Appliance Manufacturing industry in the United States over the next 5 years?

Over the next five years, the Major Household Appliance Manufacturing industry in the United States is expected to grow.

What are the biggest companies in the Major Household Appliance Manufacturing industry in the United States?

The biggest companies operating in the Major Household Appliance Manufacturing industry in the United States are Whirlpool Corp, Electrolux AB and Haier Group Corporation

What does the Major Household Appliance Manufacturing industry in the United States include?

Household cooking appliances manufacturing and Household refrigerator and home freezer manufacturing are part of the Major Household Appliance Manufacturing industry in the United States.

Which companies have the highest market share in the Major Household Appliance Manufacturing industry in the United States?

The company holding the most market share in the Major Household Appliance Manufacturing industry in the United States is Whirlpool Corp.

How competitive is the Major Household Appliance Manufacturing industry in the United States?

The level of competition is high and increasing in the Major Household Appliance Manufacturing industry in the United States.

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