About the Market Research in Massachusetts Market Research Report
What’s Included in the Market Research in Massachusetts Market Research Report
Definition of the Market Research in Massachusetts?
Companies in this industry systematically gather, record, tabulate and present marketing and public opinion data. Examples of industry services include political polling, sampling and statistical services, broadcast media rating services and market analysis services. Operators that conduct experimental or scientific research in fields, such as economics or engineering, are not included in this industry.
What’s included in the Market Research in Massachusetts?
The Market Research in Massachusetts includes broadcast media rating, marketing analysis or research, opinion research, political opinion polling, public opinion polling and statistical sampling. Related terms covered in the Market Research in Massachusetts industry report includes research that involves questionnaires and scales to understand the needs, wants and opinions of individuals, a method of research used to understand why and how individuals make choices about particular products and services and a type of qualitative research using a group of individuals to discuss a concept, product, service or advertisement.
Industry Performance of the Market Research industry in Massachusetts
Benchmark the Market Research in Massachusetts industry performance with all MA county and national performance.
Market Research in Massachusetts
#4 in Highest Revenue 5.2% of state's GDPRevenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
Market Research in the US
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
For the full list of industry drivers, see report purchase options.
Key Drivers of the Market Research industry in Massachusetts
See how key industry drivers, such as population, new business formation, per capita disposable income, research and development expenditure, corporate profit and total advertising expenditure are impacting Market Research in Massachusetts
Massachusetts Economic Indicators
Population
New Business Formation
Per Capita Disposable Income
View more economic information in MA State Economic profile
US Key External Drivers
Research and development expenditure
Corporate profit
Total advertising expenditure
For the full list of industry drivers, see report purchase options.
County Data of the Market Research industry in Massachusetts
Access proprietary data on county in the Market Research in Massachusetts, such as Middlesex County, Suffolk County and Norfolk County. Data includes figures on revenue, establishments, employees and wages by counties.
Key Statistics of the Market Research industry in Massachusetts
Download 18 years of historical data and 5 years of projected performance.
