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Over the past five years, the US meat alternatives sector has undergone a dramatic transformation driven by shifting consumer priorities, evolving retailer strategies and consistent technological advancements. What began as a wave of innovation and expanded shelf space quickly evolved into a more competitive and nuanced environment as initial enthusiasm for plant-based options waned. Producers and retailers rapidly adjusted, focusing on clearer labels, simple recipes and expanding protein options to cater to rapidly changing consumer expectations. The pressure to balance cost efficiency and consumer values reshaped how meat alternatives are produced, marketed and distributed—from ingredient sourcing to shelf management. Industry-wide revenue has been dropping at a CAGR of 3.5% over the past five years and is expected to total $1.3 billion in 2025, when revenue will rise by an estimated 0.5%.
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IBISWorld's research coverage on the Meat Alternatives Production industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released November 2025.
The Meat Alternatives Production industry in the United States operates under the NAICS industry code OD6163. Companies in this industry manufacture plant-based meat substitutes. Products in this industry are meant to replicate meat while still being suitable for vegans, vegetarians and anyone avoiding animal products. Related terms covered in the Meat Alternatives Production industry in the United States include legumes , cultured meat and soy protein .
Products and services covered in Meat Alternatives Production industry in the United States include Legume-based products, Fruit and fungi-based products and Other .
Companies covered in the Meat Alternatives Production industry in the United States include Kellogg Company, Beyond Meat, Inc. and Conagra Brands, Inc.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Meat Alternatives Production industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Meat Alternatives Production industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Meat Alternatives Production industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Meat Alternatives Production industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Meat Alternatives Production industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Meat Alternatives Production industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Meat Alternatives Production industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Meat Alternatives Production industry in the United States.
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The market size of the Meat Alternatives Production industry in the United States is $1.3bn in 2026.
There are 57 businesses in the Meat Alternatives Production industry in the United States, which has declined at a CAGR of 2.6 % between 2020 and 2025.
The Meat Alternatives Production industry in the United States is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
The Meat Alternatives Production industry in the United States is likely to be significantly impacted by export tariffs with exports accounting for a high share of industry revenue.
The market size of the Meat Alternatives Production industry in the United States has been declining at a CAGR of 3.5 % between 2020 and 2025.
Over the next five years, the Meat Alternatives Production industry in the United States is expected to grow.
The biggest companies operating in the Meat Alternatives Production industry in the United States are Kellogg Company, Beyond Meat, Inc. and Conagra Brands, Inc.
Preparing plant-based sausage and Preparing plant-based chicken are part of the Meat Alternatives Production industry in the United States.
The company holding the most market share in the Meat Alternatives Production industry in the United States is Kellogg Company.
The level of competition is high and increasing in the Meat Alternatives Production industry in the United States.