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Paint Wholesaling in the US - Market Research Report (2015-2030)

Olivia Eckstein Olivia Eckstein New York, United States Last Updated: July 2025 NAICS 42495

Revenue

$26.2bn

2025

$26.2bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

24,431

Businesses

3,088

Wages

$X.Xbn

Paint Wholesaling in the US industry analysis

Over the past five years, the US paint wholesaling industry has weathered major changes driven by rising input costs, consolidation and evolving customer expectations. Vertical integration has intensified, as leading manufacturers increasingly sell directly to large retailers and contractors, reducing the intermediary role of traditional wholesalers. Despite disruption from raw material volatility and supply chain challenges, industry revenue has managed to expand at a compound annual growth rate of 0.7%, reaching $26.2 billion in 2025, with revenue expected to rise by 1.6% in the current year.

Trends and Insights

  • The US paint wholesaling industry is becoming more consolidated and vertically integrated. That means independent wholesalers must find niche markets or risk being squeezed out by larger, more efficient players.
  • Special-purpose and specialty coatings are driving profitability for wholesalers. These high-margin products meet strict performance needs in industries like automotive, infrastructure and maintenance, ensuring recurring business and less direct competition.
  • The Southeast stands out as a hub for paint wholesalers, thanks to booming construction and affordable business costs. That region’s year-round demand and strong logistics make it a natural fit for distribution centers.
  • Wholesalers face tough competition from vertically integrated manufacturers and large retail chains. These players often bypass independent distributors, forcing smaller wholesalers to specialize or offer standout service to stay relevant.
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Competitors

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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 0.7 % over the past five years, to reach an estimated $26.2bn in 2025.

Trends and Insights

Disintermediation, vertical integration and consolidation redefine market dynamics

  • The US paint wholesaling industry has experienced accelerated disintermediation as manufacturers sell directly to major retailers and contractors, often bypassing traditional wholesalers. Consolidation among large wholesalers and vertical integration by major paint producers has intensified, resulting in fewer, larger players controlling much of the market.
  • Additional trends and insights available with purchase
Paint Wholesaling in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Regulatory and environmental pressures will transform product offerings

  • According to Hyde Tools, a prominent paint tool supplier, the push for eco-friendly, low-VOC and bio-based coatings will intensify due to tightening federal and state regulations. Customer demand for sustainability will rise, especially as commercial and institutional buyers seek compliance with LEED and green building standards. Manufacturers will continue to innovate, offering more waterborne and environmentally safe products to fit these needs.

Biggest companies in the Paint Wholesaling in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
Sherwin Williams Co
7,591.5
1,411.5
18.6
Ppg Industries, Inc.
3,561.8
402.9
11.3
Rpm International Inc.
2,210.2
237.2
10.7

To view the market share and analysis for all 3 top companies in this industry, view purchase options.

Products & Services Segmentation

Paint Wholesaling in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Architectural coatings , Special-purpose coatings and Industrial, product and OEM coatings . Architectural coatings is the largest segment of the Paint Wholesaling in the US.

Trends and Insights

Special-purpose coatings command high value and increased profitability

  • Special-purpose coatings are typically applied in the field, whereas industrial coatings are typically applied during the manufacturing process, even if they are comparable to goods in the industrial coatings segment. Products include maritime paints, spray paint, fluorescent and ultraviolet-sensitive dyes, traffic and highway markings, high-performance maintenance coatings and vehicle repainting and repair coatings. These products include corrosion-resistant finishes, fire-retardant coatings, waterproof membranes and chemical-resistant formulas, making them indispensable for environments with stringent performance and regulatory requirements.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry wholesale paints, wallpaper, paintbrushes, rollers and other related products. Industry operators purchase paint and other coatings from manufacturers for resale to downstream customers; they do not generally manufacture paint themselves. Retail sales outlets of paint manufacturers are not included in this industry; however, manufacturers’ internal wholesale divisions are included in this industry.

What's included in this industry?

Products and services covered in the Paint Wholesaling industry in the United States include Wholesaling paints and pigments, Wholesaling varnishes and other coatings, Wholesaling wallpaper and Wholesaling brushes, rollers and other painting accessories.

Companies

Companies covered in the Paint Wholesaling industry in the United States include Sherwin Williams Co, Ppg Industries, Inc. and Rpm International Inc.

Purchase this report to view all 3 major companies in this industry.

Related Terms

Related terms covered in the Paint Wholesaling industry in the United States include wholesale bypass, original equipment manufacturer (oem), coatings, volatile organic compounds (vocs), independent paint dealers, manufacturers' sales branches and offices (msbos), architectural paints, special-purpose coatings and emulsion.

Industry Code

NAICS 2017

NAICS 42495 - Paint Wholesaling in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The US paint wholesaling industry is becoming more consolidated and vertically integrated. That means independent wholesalers must find niche markets or risk being squeezed o...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Special-purpose and specialty coatings are driving profitability for wholesalers. These high-margin products meet strict performance needs in industries like automotive, infr...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The Southeast stands out as a hub for paint wholesalers, thanks to booming construction and affordable business costs. That region’s year-round demand and strong logistics ma...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Wholesalers face tough competition from vertically integrated manufacturers and large retail chains. These players often bypass independent distributors, forcing smaller whol...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Several significant companies, including Sherwin-Williams, PPG Industries and RPM International, dominate the market. These businesses control a substantial portion of it, wh...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Sherwin Williams Co's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Ppg Industries, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Rpm International Inc.'s performance by revenue, market share and profit margin from 2019 through 2025

Detailed analysis

  • Description and key data for Sherwin Williams Co, and factors influencing its performance in the industry
  • Description and key data for Ppg Industries, Inc., and factors influencing its performance in the industry
  • Description and key data for Rpm International Inc., and factors influencing its performance in the industry

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Regulatory compliance is a constant challenge for paint wholesalers. Tight rules on hazardous materials, shipping and VOC content mean staying up to date is essential if you ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Purchase costs are the biggest expense for paint wholesalers. As input prices rise and demand shifts toward specialty products, managing supplier relationships and inventory ...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Paint Wholesaling industry in the United States in 2025?

The market size of the Paint Wholesaling industry in the United States is $26.2bn in 2025.

How many businesses are there in the Paint Wholesaling industry in the United States in 2025?

There are 3,088 businesses in the Paint Wholesaling industry in the United States, which has grown at a CAGR of 1.3 % between 2020 and 2025.

How may import tariffs affect the Paint Wholesaling industry in the United States?

The Paint Wholesaling industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Paint Wholesaling industry in the United States?

The Paint Wholesaling industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Paint Wholesaling industry in the United States grown or declined over the past 5 years?

The market size of the Paint Wholesaling industry in the United States has been growing at a CAGR of 0.7 % between 2020 and 2025.

What is the forecast growth of the Paint Wholesaling industry in the United States over the next 5 years?

Over the next five years, the Paint Wholesaling industry in the United States is expected to grow.

What are the biggest companies in the Paint Wholesaling industry in the United States?

The biggest companies operating in the Paint Wholesaling industry in the United States are Sherwin Williams Co, Ppg Industries, Inc. and Rpm International Inc.

What does the Paint Wholesaling industry in the United States include?

Wholesaling paints and pigments and Wholesaling varnishes and other coatings are part of the Paint Wholesaling industry in the United States.

Which companies have the highest market share in the Paint Wholesaling industry in the United States?

The company holding the most market share in the Paint Wholesaling industry in the United States is Sherwin Williams Co.

How competitive is the Paint Wholesaling industry in the United States?

The level of competition is high and increasing in the Paint Wholesaling industry in the United States.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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