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Peanut Butter Manufacturing in the US Industry Data and Analysis
The US peanut butter industry has seen a notable transformation as health-conscious consumers demand cleaner labels and healthier options. This shift aligns with broader trends in the food industry, where transparency and nutritional value have become key purchasing criteria. Consumers now prefer peanut butter with minimal ingredients, no hydrogenated oils and lower sugar content, prompting manufacturers to innovate their formulations. As these health-driven preferences emerge, traditional brands are pressured to adapt or risk losing market share to newer competitors better aligned with these values. The changing perception of peanut butter, from a childhood staple to a wellness-oriented product, underscores its evolving role in consumers' diets. As a result, revenue has been falling at an estimated CAGR of 2.2% to $2.2 billion over the past five years, including a 0.2% gain in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Peanut Butter Manufacturing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released April 2025.
About this industry
What's this industry report about?
The Peanut Butter Manufacturing industry in the United States operates under the NAICS industry code OD4630. Operators in this industry primarily manufacture peanut butter. Industry products are then packaged and distributed to grocery wholesalers, supermarkets, specialty food stores and food service contractors for human consumption. The industry excludes peanut butter made by manufacturers for use in their own candy and snacks. Related terms covered in the Peanut Butter Manufacturing industry in the United States include wholesale bypass, blanching and runner peanut.
What's included in this industry?
Products and services covered in Peanut Butter Manufacturing industry in the United States include Crunchy peanut butter, Creamy peanut butter and Specialty peanut butter.
What companies are included in this industry?
The Peanut Butter Manufacturing industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Peanut Butter Manufacturing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Peanut Butter Manufacturing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Peanut Butter Manufacturing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Peanut Butter Manufacturing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Peanut Butter Manufacturing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Peanut Butter Manufacturing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Peanut Butter Manufacturing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Peanut Butter Manufacturing industry in the United States.
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Frequently Asked Questions
What is the market size of the Peanut Butter Manufacturing industry in the United States in 2026?
The market size of the Peanut Butter Manufacturing industry in the United States is $2.2bn in 2026.
How many businesses are there in the Peanut Butter Manufacturing industry in the United States in 2025?
There are 84 businesses in the Peanut Butter Manufacturing industry in the United States, which has declined at a CAGR of 0.5 % between 2020 and 2025.
How may import tariffs affect the Peanut Butter Manufacturing industry in the United States?
The Peanut Butter Manufacturing industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Peanut Butter Manufacturing industry in the United States?
The Peanut Butter Manufacturing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Peanut Butter Manufacturing industry in the United States grown or declined over the past 5 years?
The market size of the Peanut Butter Manufacturing industry in the United States has been declining at a CAGR of 2.2 % between 2020 and 2025.
What is the forecast growth of the Peanut Butter Manufacturing industry in the United States over the next 5 years?
Over the next five years, the Peanut Butter Manufacturing industry in the United States is expected to grow.
What does the Peanut Butter Manufacturing industry in the United States include?
Producing peanut butter and Producing peanut butter mixes are part of the Peanut Butter Manufacturing industry in the United States.
How competitive is the Peanut Butter Manufacturing industry in the United States?
The level of competition is high and increasing in the Peanut Butter Manufacturing industry in the United States.
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