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Printing in the US Industry Data and Analysis
Printing is in the midst of a considerable and steady decline as digital products and services continue to displace printed materials. The two largest markets, advertising and publishing, have expanded their online presence, resulting in reduced printing demand. Recent years have witnessed a significant drop in newspaper and magazine subscriptions, exacerbating the challenges for printers. Even though printing technology has advanced, demand for traditional print has plummeted, leaving printers with excess capacity and intensifying price pressures. Shaky consumer confidence, coupled with increased interest rates, has caused overall advertising expenditure to plummet. Other products, like retail catalogs and banking forms, have also experienced low demand because of the increased prevalence of e-commerce and online financial transactions. These trends and consumer habits have caused revenue to weaken at a CAGR of 0.5% to an estimated $86.6 billion over the past five years, including an estimated 3.8% slump in 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Printing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Printing industry in the United States operates under the NAICS industry code 32311. Companies in the Printing industry primarily print on paper, textile products, metal, glass, plastic and other materials, excluding fabric. Manufacturers employ various printing processes, including lithographic, gravure, screen, flexographic, digital and letterpress processes. This industry doesn't include publishers that also perform printing, nor does it comprise companies that perform prepress or post-press services without traditional printing. Related terms covered in the Printing industry in the United States include computer-to-plate printing, printing plate, gravure printing and e-book.
What's included in this industry?
Products and services covered in Printing industry in the United States include Commercial lithographic printing, Commercial flexographic printing and Commercial screen printing.
What companies are included in this industry?
The Printing industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Printing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Printing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Printing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Printing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Printing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Printing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Printing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Printing industry in the United States.
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Frequently Asked Questions
What is the market size of the Printing industry in the United States in 2026?
The market size of the Printing industry in the United States is $86.6bn in 2026.
How many businesses are there in the Printing industry in the United States in 2025?
There are 51,228 businesses in the Printing industry in the United States, which has grown at a CAGR of 1.3 % between 2020 and 2025.
How may import tariffs affect the Printing industry in the United States?
The Printing industry in the United States is likely to be impacted by import tariffs with imports accounting for a moderate share of industry revenue.
How may export tariffs affect the Printing industry in the United States?
The Printing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Printing industry in the United States grown or declined over the past 5 years?
The market size of the Printing industry in the United States has been declining at a CAGR of 0.5 % between 2020 and 2025.
What is the forecast growth of the Printing industry in the United States over the next 5 years?
Over the next five years, the Printing industry in the United States is expected to decline.
What does the Printing industry in the United States include?
Commercial lithographic printing and Commercial flexographic printing are part of the Printing industry in the United States.
How competitive is the Printing industry in the United States?
The level of competition is high and steady in the Printing industry in the United States.
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