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Racing & Individual Sports in the US Industry Data and Analysis
Racing and individual sports have experienced a dynamic period marked by high-profile athlete branding, evolving media landscapes and shifting fan engagement models. In recent years, individual athletes in sports such as tennis, golf and auto racing have captured significant attention for their on-field performances and their powerful personal brands that attract lucrative endorsement deals. NASCAR, tennis and golf increasingly leverage stars as promotion engines, leading to broader commercial appeal and off-field revenue streams. The proliferation of legalized online betting and the boom in mobile wagering platforms are fueling new audience participation, inviting fresh regulatory scrutiny and calls for enhanced integrity. Attendance remains mixed, with rising ticket prices pushing live experiences toward premium offerings and media consumption shifting toward digital and streaming platforms. Revenue has been expanding at a CAGR of 4.1% to $16.1 billion over the last few years, including a gain of 0.8% in 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Racing & Individual Sports industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Racing & Individual Sports industry in the United States operates under the NAICS industry code 71121b. Racing and individual sports cover the activity of professional and semiprofessional athletes who participate in individual sporting events before a paying audience. This includes individual athletes like golfers and boxers, automobile racing teams, racetrack owners, athletic trainers, referees and officiating crews. The industry also includes owners of automobile, equestrian and greyhound racing teams. Owners and sporting clubs may or may not operate their own stadiums to present their sporting events. Related terms covered in the Racing & Individual Sports industry in the United States include purse, 4k and horsemen's benevolent and protective association.
What's included in this industry?
Products and services covered in Racing & Individual Sports industry in the United States include Advertising and endorsement contracts, Coaching, athletic instruction and training services and Event broadcasting and other media licensing.
What companies are included in this industry?
Companies covered in the Racing & Individual Sports industry in the United States include Churchill Downs Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Racing & Individual Sports industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Racing & Individual Sports industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Racing & Individual Sports industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Racing & Individual Sports industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Racing & Individual Sports industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Racing & Individual Sports industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Racing & Individual Sports industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Racing & Individual Sports industry in the United States.
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Frequently Asked Questions
What is the market size of the Racing & Individual Sports industry in the United States in 2026?
The market size of the Racing & Individual Sports industry in the United States is $16.1bn in 2026.
How many businesses are there in the Racing & Individual Sports industry in the United States in 2025?
There are 145k businesses in the Racing & Individual Sports industry in the United States, which has grown at a CAGR of 1.7 % between 2020 and 2025.
How may import tariffs affect the Racing & Individual Sports industry in the United States?
The Racing & Individual Sports industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Racing & Individual Sports industry in the United States?
The Racing & Individual Sports industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Racing & Individual Sports industry in the United States grown or declined over the past 5 years?
The market size of the Racing & Individual Sports industry in the United States has been growing at a CAGR of 4.1 % between 2020 and 2025.
What is the forecast growth of the Racing & Individual Sports industry in the United States over the next 5 years?
Over the next five years, the Racing & Individual Sports industry in the United States is expected to grow.
What are the biggest companies in the Racing & Individual Sports industry in the United States?
The biggest company operating in the Racing & Individual Sports industry in the United States is Churchill Downs Inc.
What does the Racing & Individual Sports industry in the United States include?
Advertising and endorsement contracts and Coaching, athletic instruction and training services are part of the Racing & Individual Sports industry in the United States.
Which companies have the highest market share in the Racing & Individual Sports industry in the United States?
The company holding the most market share in the Racing & Individual Sports industry in the United States is Churchill Downs Inc..
How competitive is the Racing & Individual Sports industry in the United States?
The level of competition is high and increasing in the Racing & Individual Sports industry in the United States.
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