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RTD Mixed Spirit Production in the US Industry Data and Analysis
RTD mixed spirit producers have significantly expanded their product lines over the past five years, with a heavy emphasis on marketing to young consumers. Innovative marketing practices and new flavor profiles have driven a surge in RTD mixed spirits sales in recent years, but seasonal demand and rising labor costs have eroded profit. Industry-wide revenue has been growing at a CAGR of 2.0% over the past five years and is expected to total $8.9 billion in 2025, when revenue will jump by an estimated 1.3%. This positive performance can also be attributed to a boost in the Producer Price Index (PPI) of alcoholic beverages, which has supported higher unit prices.Many major canned cocktail producers have succeeded by expanding product lines, consolidating with larger international beverage producers and experimenting with entirely new categories of RTD mixed spirits. Product innovation has increased despite a decline in the healthy eating index. While traditional brands like Mike's Hard Lemonade and Smirnoff Ice accounted for nearly all RTD mixed spirits sales a few years ago, new and innovative brands like White Claw have climbed to the top of the charts. Producers have expanded product lineups to include low-calorie options, functional beverages, bulk options for licensed alcohol establishments and other products in various flavors and packaging formats that appeal to a broader consumer base.RTD mixed spirit production revenue is set to continue expanding, albeit at a slower rate compared to the previous five-year period. Sales will climb steadily as competition heats up in an increasingly crowded industry. Growth prospects for RTD mixed spirits are still bright as consumer interest in new flavor profiles and nonalcoholic cocktails continues to strengthen. Health consciousness will drive innovation in canned cocktails as expenditure on alcohol is set to climb slightly. Also, producers are expected to enhance sustainability efforts and leverage data-driven marketing strategies to maintain consumer loyalty. Industry revenue is forecast to expand at an annualized 1.4% over the five years through 2030 to total $9.6 billion in 2030.
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What's included in this industry analysis
IBISWorld's research coverage on the RTD Mixed Spirit Production industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The RTD Mixed Spirit Production industry in the United States operates under the NAICS industry code OD4611. Ready-to-drink (RTD) mixed spirit producers manufacture premixed, RTD alcoholic cocktails. Revenue is generated through the sale of packaged single- and multiserving bottles of RTD cocktails, which are fit for immediate consumption after purchase. RTD mixed spirit production includes flavoured malt beverages. Related terms covered in the RTD Mixed Spirit Production industry in the United States include ready-to-drink (rtd), ready-to-pour (rtp), point-of-sale (pos) and flavored-malt-beverage (fmb).
What's included in this industry?
Products and services covered in RTD Mixed Spirit Production industry in the United States include Vodka-based RTD beverages, Tequila-based RTD beverages and Other RTD beverages.
What companies are included in this industry?
Companies covered in the RTD Mixed Spirit Production industry in the United States include Mark Anthony Group Inc. and The Boston Beer Company, Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the RTD Mixed Spirit Production industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the RTD Mixed Spirit Production industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the RTD Mixed Spirit Production industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the RTD Mixed Spirit Production industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the RTD Mixed Spirit Production industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the RTD Mixed Spirit Production industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the RTD Mixed Spirit Production industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the RTD Mixed Spirit Production industry in the United States.
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Frequently Asked Questions
What is the market size of the RTD Mixed Spirit Production industry in the United States in 2026?
The market size of the RTD Mixed Spirit Production industry in the United States is $8.9bn in 2026.
How many businesses are there in the RTD Mixed Spirit Production industry in the United States in 2025?
There are 784 businesses in the RTD Mixed Spirit Production industry in the United States, which has grown at a CAGR of 9.7 % between 2020 and 2025.
How may import tariffs affect the RTD Mixed Spirit Production industry in the United States?
The RTD Mixed Spirit Production industry in the United States is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the RTD Mixed Spirit Production industry in the United States?
The RTD Mixed Spirit Production industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the RTD Mixed Spirit Production industry in the United States grown or declined over the past 5 years?
The market size of the RTD Mixed Spirit Production industry in the United States has been growing at a CAGR of 2.0 % between 2020 and 2025.
What is the forecast growth of the RTD Mixed Spirit Production industry in the United States over the next 5 years?
Over the next five years, the RTD Mixed Spirit Production industry in the United States is expected to grow.
What are the biggest companies in the RTD Mixed Spirit Production industry in the United States?
The biggest companies operating in the RTD Mixed Spirit Production industry in the United States are Mark Anthony Group Inc. and The Boston Beer Company, Inc.
What does the RTD Mixed Spirit Production industry in the United States include?
Vodka-based RTD beverages and Tequila-based RTD beverages are part of the RTD Mixed Spirit Production industry in the United States.
Which companies have the highest market share in the RTD Mixed Spirit Production industry in the United States?
The company holding the most market share in the RTD Mixed Spirit Production industry in the United States is Mark Anthony Group Inc..
How competitive is the RTD Mixed Spirit Production industry in the United States?
The level of competition is high and increasing in the RTD Mixed Spirit Production industry in the United States.
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