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Sightseeing Transportation in the US Industry Data and Analysis
The sightseeing transportation industry continues to ride the wave of a robust post-pandemic travel boom, supported by pent-up consumer demand, strong domestic tourism and a resilient economic climate. In the current period, operators are navigating persistent workforce shortages and rising costs, particularly for fuel and rentals, while adapting through schedule consolidation, premium service offerings and dynamic pricing to maintain profit. The sector’s pivot to mobile technology and social media has become essential, with digital presence and flexible booking systems driving growth among younger and more tech-savvy travelers. Brand image and perceptions have been crucial in this highly competitive market, propelling companies with robust reputations to the forefront. Profit has remained stable, representing 9.7% of revenue in 2025. Current-year revenue is expected to hit $6,877.33 in 2025, reflecting a 1.6% annual growth rate and capping a five-year revenue CAGR of 20.0%.
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What's included in this industry analysis
IBISWorld's research coverage on the Sightseeing Transportation industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released September 2025.
About this industry
What's this industry report about?
The Sightseeing Transportation industry in the United States operates under the NAICS industry code 48710. Operators in this industry provide ground, nautical and aerial sightseeing transportation for everyday consumers. Examples of services include: sightseeing buses and trolleys; steam train excursions; horse-drawn sightseeing rides; helicopter rides; hot air balloon rides and boat and dinner cruises. The services provided are usually local and involve same-day return to the place of origin. Related terms covered in the Sightseeing Transportation industry in the United States include global positioning system (gps), trolley and hop-on, hop-off bus tour.
What's included in this industry?
Products and services covered in Sightseeing Transportation industry in the United States include Aerial services, Nautical services (excluding cruises) and Cruises.
What companies are included in this industry?
The Sightseeing Transportation industry in the United States is highly fragmented with no companies holding a market share greater than 5%.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Sightseeing Transportation industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Sightseeing Transportation industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Sightseeing Transportation industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Sightseeing Transportation industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Sightseeing Transportation industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Sightseeing Transportation industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Sightseeing Transportation industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Sightseeing Transportation industry in the United States.
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Frequently Asked Questions
What is the market size of the Sightseeing Transportation industry in the United States in 2026?
The market size of the Sightseeing Transportation industry in the United States is $6.9bn in 2026.
How many businesses are there in the Sightseeing Transportation industry in the United States in 2025?
There are 8,896 businesses in the Sightseeing Transportation industry in the United States, which has declined at a CAGR of 0.1 % between 2020 and 2025.
How may import tariffs affect the Sightseeing Transportation industry in the United States?
The Sightseeing Transportation industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Sightseeing Transportation industry in the United States?
The Sightseeing Transportation industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Sightseeing Transportation industry in the United States grown or declined over the past 5 years?
The market size of the Sightseeing Transportation industry in the United States has been growing at a CAGR of 20.0 % between 2020 and 2025.
What is the forecast growth of the Sightseeing Transportation industry in the United States over the next 5 years?
Over the next five years, the Sightseeing Transportation industry in the United States is expected to grow.
What does the Sightseeing Transportation industry in the United States include?
Charter fishing boat operation and Dinner cruises are part of the Sightseeing Transportation industry in the United States.
How competitive is the Sightseeing Transportation industry in the United States?
The level of competition is high and steady in the Sightseeing Transportation industry in the United States.
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