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Ski & Snowboard Rental in the US Industry Data and Analysis
The ski and snowboard rental industry is witnessing a significant shift in its consumer base. According to the National Ski Areas Association, the percentage of young participants under 25 has declined from 41.0% in 2014 to 34.0% in 2024, posing a challenge for an industry reliant on this demographic. The rental market is also impacted by the increase in lift ticket prices. This escalating cost is pushing younger skiers and families out of the sport, leading to softer demand for rental shops, particularly from first-time skiers. Rental businesses are having to adapt their offerings, becoming more flexible and appealing to Gen Z and younger millennials via actions such as introducing shorter rental periods, digital booking platforms and discounted packages for students or youth groups. Overall, revenue has grown at a CAGR of 3.6% to $274.8 million through the end of 2025, despite a 2.1% drop in 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Ski & Snowboard Rental industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
About this industry
What's this industry report about?
The Ski & Snowboard Rental industry in the United States operates under the NAICS industry code OD5468. The Ski and Snowboard Rental industry provides ski and snowboard rental services, including accessory rentals, such as helmets. Firms also rent other snow-related sports equipment such as snowshoes. This industry does not manufacture equipment. Related terms covered in the Ski & Snowboard Rental industry in the United States include inbound trips, ski boots and snowboard boots.
What's included in this industry?
Products and services covered in Ski & Snowboard Rental industry in the United States include Ski-specific equipment rental, Snowboard-specific equipment rental and Accessory rental (e.g. helmets and boots).
What companies are included in this industry?
Companies covered in the Ski & Snowboard Rental industry in the United States include Vail Resorts, Inc., Black Tie Ski Rentals LLC and Christy Sports LLC.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Ski & Snowboard Rental industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Ski & Snowboard Rental industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Ski & Snowboard Rental industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Ski & Snowboard Rental industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Ski & Snowboard Rental industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Ski & Snowboard Rental industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Ski & Snowboard Rental industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Ski & Snowboard Rental industry in the United States.
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Frequently Asked Questions
What is the market size of the Ski & Snowboard Rental industry in the United States in 2026?
The market size of the Ski & Snowboard Rental industry in the United States is $274.8m in 2026.
How many businesses are there in the Ski & Snowboard Rental industry in the United States in 2025?
There are 176 businesses in the Ski & Snowboard Rental industry in the United States, which has declined at a CAGR of 0.8 % between 2020 and 2025.
How may import tariffs affect the Ski & Snowboard Rental industry in the United States?
The Ski & Snowboard Rental industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Ski & Snowboard Rental industry in the United States?
The Ski & Snowboard Rental industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Ski & Snowboard Rental industry in the United States grown or declined over the past 5 years?
The market size of the Ski & Snowboard Rental industry in the United States has been growing at a CAGR of 3.6 % between 2020 and 2025.
What is the forecast growth of the Ski & Snowboard Rental industry in the United States over the next 5 years?
Over the next five years, the Ski & Snowboard Rental industry in the United States is expected to grow.
What are the biggest companies in the Ski & Snowboard Rental industry in the United States?
The biggest companies operating in the Ski & Snowboard Rental industry in the United States are Vail Resorts, Inc., Black Tie Ski Rentals LLC and Christy Sports LLC
What does the Ski & Snowboard Rental industry in the United States include?
Ski-specific equipment rental and Snowboard-specific equipment rental are part of the Ski & Snowboard Rental industry in the United States.
Which companies have the highest market share in the Ski & Snowboard Rental industry in the United States?
The company holding the most market share in the Ski & Snowboard Rental industry in the United States is Vail Resorts, Inc..
How competitive is the Ski & Snowboard Rental industry in the United States?
The level of competition is moderate and steady in the Ski & Snowboard Rental industry in the United States.
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