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Swimming Pools in the US - Market Research Report (2015-2030)

Michal Dalal Michal Dalal New York, United States Last Updated: July 2025 NAICS OD5715

Revenue

$2.0bn

2025

$2.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

31,006

Businesses

14,359

Wages

$XXX.Xm

Swimming Pools in the US industry analysis

Swimming pools have been affected by shifting consumer priorities, ongoing labor shortages and changing patterns of leisure spending. Once a domain focused almost purely on recreation, swimming pools are now in higher demand as community amenities, fitness destinations and even wellness retreats. Attendance has surged post-pandemic, with pools acting as social hubs and affordable health solutions across urban and suburban areas. At the same time, persistent lifeguard shortages and mounting operational costs have forced many municipal and independently operated facilities to adjust hours, restrict capacity, or implement new hiring strategies, underlining the complexity of managing public and private pools in the current climate. Ultimately, revenue grew at a CAGR of 8.4% to an estimated $2.0 billion through the end of 2025, including a slight expansion of 1.4% that year.

Trends and Insights

  • Tight budgets and rising costs have made swimming pools a discretionary expense many can't afford. Non-essential spending cuts mean fewer people are paying for pool admission.
  • Consistent operating costs necessitate swimming pool admission fees. Swimming pools operating in the private and public sectors need these fees to offset maintenance expenses and ensure adequate functioning.
  • Large population centers offer swimming pools a diversified customer base. These regions enable swimming pools to target a broader audience, increasing potential clientele.
  • Offering competitive admission fees can boost consumer turnout at swimming pools. This strategy increases internal competition but attracts a larger customer base, making it beneficial for swimming pools aiming to maximize their facility’s usage.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 8.4 % over the past five years, to reach an estimated $2.0bn in 2025.

Trends and Insights

Swimming pools remain a popular fitness option for health-minded consumers

  • Interest in swimming as a fitness activity is helping boost attendance at pools. According to Statista, over 31 million Americans swam at least once in 2023 and a majority of about 28.17 million did so primarily for fitness. This underscores swimming’s reputation as an effective, low-impact, full-body exercise suitable for a wide range of ages and abilities.
  • Additional trends and insights available with purchase
Swimming Pools in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Federal funding cuts and staffing reductions will disrupt public pool operations

  • Deep federal budget cuts and staffing reductions are set to reshape the landscape for public swimming pools in the US over the next few years. The Fiscal Year 2026 budget proposal includes major reductions in discretionary federal support for agencies like the EPA and the National Park Service, which play key roles in operating or supporting public aquatic infrastructure. These changes will likely result in fewer resources available for the operation, maintenance and management of pools across the country.

Biggest companies in the Swimming Pools in the US

Company
Market Share (%)
2025
Revenue ($short_0)
2025
Profit ($short_0)
2025
Profit Margin (%)
2025

There are no companies that hold a large enough market share in the Swimming Pools in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Swimming Pools in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Swimming pool admissions, Snacks and concessions and Swimming instruction and classes. Swimming pool admissions is the largest segment of the Swimming Pools in the US.

Trends and Insights

Rapid economic recovery poised to bolster revenue generated from swimming pool admissions

  • This product segment generates revenue from the sale of swimming pool admissions.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Swimming pools are recreational facilities that can operate publicly or privately. These establishments offer access to pools for recreational, instructional or competitive use and may provide lifeguard supervision, swim lessons and other amenities. These pools are not affiliated with fitness centers, educational institutions or residential properties. This industry excludes swimming pool construction and residential pool maintenance.

What's included in this industry?

Products and services covered in the Swimming Pools industry in the United States include Swimming pool admission, Swimming instruction and classes and Selling snacks and concessions.

Companies

Companies covered in the Swimming Pools industry in the United States include .

Purchase this report to view all major companies in this industry.

Related Terms

Related terms covered in the Swimming Pools industry in the United States include gravity drainage system, safety vacuum release system and automatic pump shut-off system.

Industry Code

NAICS 2017

NAICS 713940 - Swimming Pools in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Tight budgets and rising costs have made swimming pools a discretionary expense many can't afford. Non-essential spending cuts mean fewer people are paying for pool admission...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Consistent operating costs necessitate swimming pool admission fees. Swimming pools operating in the private and public sectors need these fees to offset maintenance expenses...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

Large population centers offer swimming pools a diversified customer base. These regions enable swimming pools to target a broader audience, increasing potential clientele.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Offering competitive admission fees can boost consumer turnout at swimming pools. This strategy increases internal competition but attracts a larger customer base, making it ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

No major companies operate within the Swimming Pools industry. The high fragmentation of swimming pool operators ensures no major company can control the market.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Strong growth in per capita disposable income strengthens consumers' appetite for discretionary spending. As consumers' fiscal situation improves, they will have a higher pro...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2015-2030) 
    • Assistance historical data and forecast (2015-2030) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Maintenance and insurance keep administrative costs high. Strict safety regulations and ongoing maintenance needs mean swimming pools face significant administrative expenses...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2018-2023)
    • Industry Tax Structure (2018-2023)
    • Income Statement (2018-2023)
    • Balance Sheet (2018-2023)
    • Liquidity Ratios (2018-2023)
    • Coverage Ratios (2018-2023)
    • Leverage Ratios  (2018-2023)
    • Operating Ratios (2018-2023)
    • Cash Flow & Debt Service Ratios (2015-2030)
    • Revenue per Employee (2015-2030)
    • Revenue per Enterprise (2015-2030)
    • Employees per Establishment (2015-2030)
    • Employees per Enterprise (2015-2030)
    • Average Wage (2015-2030)
    • Wages/Revenue (2015-2030)
    • Establishments per Enterprise (2015-2030)
    • IVA/Revenue (2015-2030)
    • Imports/Demand (2015-2030)
    • Exports/Revenue (2015-2030)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2015-2030)
    • IVA (2015-2030)
    • Establishments (2015-2030)
    • Enterprises (2015-2030)
    • Employment (2015-2030)
    • Exports (2015-2030)
    • Imports (2015-2030)
    • Wages (2015-2030)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Swimming Pools industry in the United States in 2025?

    The market size of the Swimming Pools industry in the United States is $2.0bn in 2025.

    How many businesses are there in the Swimming Pools industry in the United States in 2025?

    There are 14,359 businesses in the Swimming Pools industry in the United States, which has grown at a CAGR of 2.4 % between 2020 and 2025.

    How may import tariffs affect the Swimming Pools industry in the United States?

    The Swimming Pools industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

    How may export tariffs affect the Swimming Pools industry in the United States?

    The Swimming Pools industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

    Has the Swimming Pools industry in the United States grown or declined over the past 5 years?

    The market size of the Swimming Pools industry in the United States has been growing at a CAGR of 8.4 % between 2020 and 2025.

    What is the forecast growth of the Swimming Pools industry in the United States over the next 5 years?

    Over the next five years, the Swimming Pools industry in the United States is expected to grow.

    What does the Swimming Pools industry in the United States include?

    Swimming pool admission and Swimming instruction and classes are part of the Swimming Pools industry in the United States.

    How competitive is the Swimming Pools industry in the United States?

    The level of competition is high and steady in the Swimming Pools industry in the United States.

    Methodology

    How are IBISWorld reports created?

    IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

    Learn more about our methodology and data sourcing on the Help Center.

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