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Tortilla producers enjoyed robust growth but mounting complexity since 2020, with tortillas transforming from a cultural staple to a central offering. What once catered primarily to Hispanic and Tex-Mex traditions now captures a broad, health-driven audience, thanks to bold innovation in product formulation and category expansion. Premiumization has steered much of this growth, with major brands and smaller upstarts alike introducing tortillas made with ancient grains, seeds, alternative proteins and formulated benefits like gluten-free or low-carb. This has not only grown unit prices and broadened the consumer base, but also moved tortillas into the spotlight for meal kit companies, specialty retailers and inventive restaurant menus. Despite some volatility along the way, revenue has been expanding at a CAGR of 2.1% over the past five years. In 2025, revenue will climb 1.1%, totalling $6.5 billion.
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IBISWorld's research coverage on the Tortilla Manufacturing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released June 2025.
The Tortilla Manufacturing industry in the United States operates under the NAICS industry code 31183. Operators in this industry manufacture tortillas. They purchase various ingredients (such as flour, corn, corn starch, salt and seasoning) from other food manufacturers and then sell the tortillas to downstream buyers in both flexible and paperboard container packaging. The final product is sold to grocery wholesalers and retailers, caterers and other food service contractors, which then distribute them to consumers. Tortilla chips are not included in this industry. Related terms covered in the Tortilla Manufacturing industry in the United States include emulsifier, masa flour and sheeter.
Products and services covered in Tortilla Manufacturing industry in the United States include White flour tortillas, Corn tortillas and All other tortillas.
Companies covered in the Tortilla Manufacturing industry in the United States include Gruma Sab De Cv, Grupo Bimbo Sab De Cv and Tyson Foods, Inc.
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Tortilla Manufacturing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Tortilla Manufacturing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Tortilla Manufacturing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Tortilla Manufacturing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
The Companies chapter covers Key Takeaways, Market Share and Companies in the Tortilla Manufacturing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Tortilla Manufacturing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Tortilla Manufacturing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Tortilla Manufacturing industry in the United States.
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The market size of the Tortilla Manufacturing industry in the United States is $6.5bn in 2026.
There are 1,474 businesses in the Tortilla Manufacturing industry in the United States, which has grown at a CAGR of 6.6 % between 2020 and 2025.
The Tortilla Manufacturing industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
The Tortilla Manufacturing industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
The market size of the Tortilla Manufacturing industry in the United States has been growing at a CAGR of 2.1 % between 2020 and 2025.
Over the next five years, the Tortilla Manufacturing industry in the United States is expected to grow.
The biggest companies operating in the Tortilla Manufacturing industry in the United States are Gruma Sab De Cv, Grupo Bimbo Sab De Cv and Tyson Foods, Inc.
Tortilla manufacturing and are part of the Tortilla Manufacturing industry in the United States.
The company holding the most market share in the Tortilla Manufacturing industry in the United States is Gruma Sab De Cv.
The level of competition is moderate and steady in the Tortilla Manufacturing industry in the United States.