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Trade Show & Event Planning in the US Industry Data and Analysis
The Trade Show and Conference Planning industry has weathered turbulent conditions as clients in nearly all sectors, including corporations, government agencies and nonprofit organizations, were affected by the volatility induced by the COVID-19 pandemic. Typically, demand for trade shows and conferences is influenced by economic conditions, domestic business activity, consumer spending and tourism trends. However, the fallout from the pandemic resulted in the most significant single-year contraction in industry history, interrupting revenue growth. Following the downturn, a return to growth in the broader economy and a resurgence in both domestic and international events bolstered in-person events as business activity picked up. While economic conditions have normalized, volatility will propel overall industry revenue to grow at an outsized CAGR of 12.7% to $24.2 billion through 2025. In 2025, the industry will remain on an upward trajectory, with revenue forecast to increase 1.4%, and profitability continuing to widen, approaching pre-pandemic highs.
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What's included in this industry analysis
IBISWorld's research coverage on the Trade Show & Event Planning industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Trade Show & Event Planning industry in the United States operates under the NAICS industry code 56192. Trade show and conference planners organize, promote and manage events, such as business and trade shows, conventions, conferences and meetings. They may also manage and provide staff to operate the facilities in which these events take place. This industry does not include operators that organize, promote or manage live performing arts, sports events or festivals; these services are classified under the Concert and Event Promotion industry (IBISWorld report 71133). Related terms covered in the Trade Show & Event Planning industry in the United States include trade show, business-to-business and business-to-consumer.
What's included in this industry?
Products and services covered in Trade Show & Event Planning industry in the United States include Sponsorships, entertainment and advertising sales, Shipping, logistics and other services and Registration, analytics and show services.
What companies are included in this industry?
Companies covered in the Trade Show & Event Planning industry in the United States include Freeman Company LLC, George P. Johnson Company and Viad Corp.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Trade Show & Event Planning industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Trade Show & Event Planning industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Trade Show & Event Planning industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Trade Show & Event Planning industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Trade Show & Event Planning industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Trade Show & Event Planning industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Trade Show & Event Planning industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Trade Show & Event Planning industry in the United States.
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Frequently Asked Questions
What is the market size of the Trade Show & Event Planning industry in the United States in 2026?
The market size of the Trade Show & Event Planning industry in the United States is $24.2bn in 2026.
How many businesses are there in the Trade Show & Event Planning industry in the United States in 2025?
There are 52,624 businesses in the Trade Show & Event Planning industry in the United States, which has grown at a CAGR of 6.3 % between 2020 and 2025.
How may import tariffs affect the Trade Show & Event Planning industry in the United States?
The Trade Show & Event Planning industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Trade Show & Event Planning industry in the United States?
The Trade Show & Event Planning industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Trade Show & Event Planning industry in the United States grown or declined over the past 5 years?
The market size of the Trade Show & Event Planning industry in the United States has been growing at a CAGR of 12.7 % between 2020 and 2025.
What is the forecast growth of the Trade Show & Event Planning industry in the United States over the next 5 years?
Over the next five years, the Trade Show & Event Planning industry in the United States is expected to grow.
What are the biggest companies in the Trade Show & Event Planning industry in the United States?
The biggest companies operating in the Trade Show & Event Planning industry in the United States are Freeman Company LLC, George P. Johnson Company and Viad Corp
What does the Trade Show & Event Planning industry in the United States include?
Automobile show managing, organizing or promoting and Convention managing, organizing or promoting are part of the Trade Show & Event Planning industry in the United States.
Which companies have the highest market share in the Trade Show & Event Planning industry in the United States?
The company holding the most market share in the Trade Show & Event Planning industry in the United States is Freeman Company LLC.
How competitive is the Trade Show & Event Planning industry in the United States?
The level of competition is high and increasing in the Trade Show & Event Planning industry in the United States.
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