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Truck Rental in the US - Market Research Report (2015-2030)

Jared Ristoff Jared Ristoff New York, United States Last Updated: November 2025 NAICS 53212

Revenue

$34.4bn

2025

$34.4bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

89,035

Businesses

11,562

Wages

$X.Xbn

Truck Rental in the US industry analysis

The Truck Rental industry has experienced significant shifts in response to various market factors. Downstream markets have moved away from extensive rental commitments, with the average heavy-duty rental commitment size dropping. This reaction to ongoing trade challenges, tariff pressures and recession conditions in the freight market has created a ripple effect in the industry. Nonetheless, industry health remains stable because of the consistent demand in private fleets and climbing home sales, buoying moving truck demand. Truck rental providers now focus more on flexible rental agreements, allowing companies to adjust quickly according to market conditions.

Trends and Insights

  • Excess trucking capacity is a significant challenge. The surge of truck purchases post-COVID-19 and waning consumer spending have resulted in a surplus of available trucks, hurting rental rates.
  • Fleet maintenance budgets are under strain as tariff-driven price hikes hit spare parts and repair services. Ryder and Penske, in particular, are rethinking maintenance schedules and vendor agreements to counter these effects.
  • The South is a growing region for truck rentals. Data shows southern states netting large numbers of one-way U-Haul customers, with South Carolina leading the growth index.
  • Market leaders have a competitive edge in the truck rental sector. With extensive distribution networks and strong brand recognition, well-established companies are tough to beat.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 1.1 % over the past five years, to reach an estimated $34.4bn in 2025.

Trends and Insights

Truck rental companies respond to smaller rental commitments and uncertainty by making practical changes

  • According to the National Private Truck Council's 2025 Benchmarking Survey Report, the average heavy-duty rental commitment size was 12 units in 2024, down from 51 in previous years. This major shift stems from persistent market and trade challenges—especially tariff pressures, freight overcapacity and ongoing recession conditions in the freight market. In this climate, companies are hesitant to commit to large rental fleets or invest in new equipment, preferring the flexibility of smaller, easily adjustable rental agreements.
  • Additional trends and insights available with purchase
Truck Rental in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

E-commerce growth will propel the industry

  • E-commerce is expected to climb in the coming years, strengthening demand for freight transportation services. Truck rentals are a crucial part of this ecosystem and are well-positioned to benefit from the continued growth of e-commerce. According to eMarketer forecasts, e-commerce retail sales will climb to account for over 20.0% of overall retail sales by 2027. According to the US Census Bureau, e-commerce sales reached $304.2 billion in Q2 2025, up 5.3% from Q2 2024.

Biggest companies in the Truck Rental in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
Ryder System, Inc.
5,462.2
297.5
5.4
Penske Truck Leasing Co., L.P.
5,339.4
661.1
12.4
Enterprise Holdings Inc.
3,751.5
469.3
12.5

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Truck Rental in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Truck and trailer rentals, Truck and trailer leases and Other vehicle and equipment rentals and leases. Truck and trailer rentals is the largest segment of the Truck Rental in the US.

Trends and Insights

Volatile freight activity hampers demand for truck and trailer leases

  • Leases typically run between one and ten years and are often given to trucking businesses and nonemployers.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Operators in this industry primarily rent or lease trucks, utility trailers, buses, semitrailers and other related vehicles (without drivers). Purchasing and lease-to-own arrangements of these vehicles are excluded from this industry. Operators that rent or lease industrial trucks and equipment, such as forklifts, are covered in the Industrial Equipment Rental and Leasing industry (IBISWorld report 53249).

What's included in this industry?

Products and services covered in the Truck Rental industry in the United States include Truck and trailer rentals, Truck and trailer leases, Other vehicle and equipment rentals and leases and Repairs and other services.

Companies

Companies covered in the Truck Rental industry in the United States include Ryder System, Inc., Penske Truck Leasing Co., L.P. and Enterprise Holdings Inc.

Purchase this report to view all 5 major companies in this industry.

Related Terms

Related terms covered in the Truck Rental industry in the United States include housing starts, environmental protection agency (epa) and truck chassis.

Industry Code

NAICS 2017

NAICS 53212 - Truck Rental in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Excess trucking capacity is a significant challenge. The surge of truck purchases post-COVID-19 and waning consumer spending have resulted in a surplus of available trucks, h...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Fleet maintenance budgets are under strain as tariff-driven price hikes hit spare parts and repair services. Ryder and Penske, in particular, are rethinking maintenance sched...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The South is a growing region for truck rentals. Data shows southern states netting large numbers of one-way U-Haul customers, with South Carolina leading the growth index.

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Market leaders have a competitive edge in the truck rental sector. With extensive distribution networks and strong brand recognition, well-established companies are tough to ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Ryder’s integration of Cardinal Logistics significantly expanded its dedicated transportation footprint in 2025. Despite subdued rental market demand, the company benefits fr...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Ryder System, Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Penske Truck Leasing Co., L.P.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Enterprise Holdings Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for Ryder System, Inc., and factors influencing its performance in the industry
  • Description and key data for Penske Truck Leasing Co., L.P., and factors influencing its performance in the industry
  • Description and key data for Enterprise Holdings Inc., and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The value of construction directly impacts the truck rental industry. When construction booms, more equipment and materials must be moved, upping demand for truck rentals.

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Fleet modernization helps reduce purchase costs in the truck rental industry. Improved fuel efficiencies, lower maintenance needs and emerging fleet management tech lead to b...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Truck Rental industry in the United States in 2025?

The market size of the Truck Rental industry in the United States is $34.4bn in 2025.

How many businesses are there in the Truck Rental industry in the United States in 2025?

There are 11,562 businesses in the Truck Rental industry in the United States, which has grown at a CAGR of 3.7 % between 2020 and 2025.

How may import tariffs affect the Truck Rental industry in the United States?

The Truck Rental industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Truck Rental industry in the United States?

The Truck Rental industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Truck Rental industry in the United States grown or declined over the past 5 years?

The market size of the Truck Rental industry in the United States has been growing at a CAGR of 1.1 % between 2020 and 2025.

What is the forecast growth of the Truck Rental industry in the United States over the next 5 years?

Over the next five years, the Truck Rental industry in the United States is expected to grow.

What are the biggest companies in the Truck Rental industry in the United States?

The biggest companies operating in the Truck Rental industry in the United States are Ryder System, Inc., Penske Truck Leasing Co., L.P. and Enterprise Holdings Inc.

What does the Truck Rental industry in the United States include?

Truck and trailer rentals and Truck and trailer leases are part of the Truck Rental industry in the United States.

Which companies have the highest market share in the Truck Rental industry in the United States?

The company holding the most market share in the Truck Rental industry in the United States is Ryder System, Inc..

How competitive is the Truck Rental industry in the United States?

The level of competition is moderate and steady in the Truck Rental industry in the United States.

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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