About the Car Rental in Wisconsin Market Research Report
What’s Included in the Car Rental in Wisconsin Market Research Report
Definition of the Car Rental in Wisconsin?
Operators rent or lease passenger cars to customers. Car rentals typically last a short time (30 days or fewer) while leasing agreements last longer (12 months or more). This industry excludes the rental or leasing of cars with drivers or trucks.
What’s included in the Car Rental in Wisconsin?
The Car Rental in Wisconsin includes leisure car rental, business car rental, car leasing and car sharing. Related terms covered in the Car Rental in Wisconsin industry report includes the market for car rental services at or near airports, which is made up almost entirely of air travelers and historically is the industry's primary market, a very short-term car rental where customers pay an annual fee plus hourly rental rate to rent cars from specified locations in participating cities, an agreement between car rental companies and airports specifying how many counters a rental company can operate at an airport, the market for car rental services away from airports, usually in cities, suburbs or rural areas, which includes car sharing and insurance replacements and a value car rental companies receive when they sell a rental car back to a car manufacturer or a car wholesaler.
Industry Performance of the Car Rental industry in Wisconsin
Benchmark the Car Rental in Wisconsin industry performance with all WI county and national performance.
Car Rental in Wisconsin
#28 in Highest Revenue 1% of state's GDPRevenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
Car Rental in the US
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)
For the full list of industry drivers, see report purchase options.
Key Drivers of the Car Rental industry in Wisconsin
See how key industry drivers, such as population, median houshold income, per capita disposable income, domestic trips by us residents, per capita disposable income and demand from airport operations are impacting Car Rental in Wisconsin
Wisconsin Economic Indicators
Population
Median Houshold Income
Per Capita Disposable Income
View more economic information in WI State Economic profile
US Key External Drivers
Domestic trips by US residents
Per capita disposable income
Demand from airport operations
For the full list of industry drivers, see report purchase options.
County Data of the Car Rental industry in Wisconsin
Access proprietary data on county in the Car Rental in Wisconsin, such as Milwaukee County, Waukesha County and Dane County. Data includes figures on revenue, establishments, employees and wages by counties.
Key Statistics of the Car Rental industry in Wisconsin
Download 18 years of historical data and 5 years of projected performance.
