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Fruit & Vegetable Wholesaling in Wisconsin

Author.Name IBISWorld United States Last Updated: August 2025 NAICS WI42448

Fruit & Vegetable Wholesaling in Wisconsin industry analysis

The Fruit & Vegetable Wholesaling industry in Wisconsin is expected to decline an annualized -x.x% to $x.x billion over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments increased an annualized x.x% to xx locations. Industry employment has increased an annualized x.x% to x,xxx workers, while industry wages have increased an annualized x.x% to $x.x million.

Over the five years to 2030, the industry is expected to grow an annualized x.x% to $x.x billion, while the national industry is expected to grow x%. Industry establishments are forecast to grow x.x% to xx locations. Industry employment is expected to increase an annualized x.x% to x,xxx workers, while industry wages are forecast to increase x% to $x.x million.

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About the Fruit & Vegetable Wholesaling in Wisconsin Market Research Report

What’s Included in the Fruit & Vegetable Wholesaling in Wisconsin Market Research Report

Definition of the Fruit & Vegetable Wholesaling in Wisconsin?

Industry operators wholesale a range of fresh fruits and vegetables to supermarkets, delis, restaurants, cafes and institutions such as hospitals and retirement homes. This industry does not include fruit and vegetable processing.

What’s included in the Fruit & Vegetable Wholesaling in Wisconsin?

The Fruit & Vegetable Wholesaling in Wisconsin includes fresh fruit wholesaling and fresh vegetable wholesaling. Related terms covered in the Fruit & Vegetable Wholesaling in Wisconsin industry report includes a process of controlling the storage environment so that fruits can attain the most desired qualities of color, flavor, sweetness, texture and other properties, a network of entities, including primary producers, processors, wholesalers, retailers and other agents, engaged in delivering products to the consumer or customer and an association of trade professionals that are united voluntarily to meet a common economic goal.

Industry Performance of the Fruit & Vegetable Wholesaling industry in Wisconsin

Benchmark the Fruit & Vegetable Wholesaling in Wisconsin industry performance with all WI county and national performance.

Fruit & Vegetable Wholesaling in Wisconsin

#20 in Highest Revenue 1.1% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Fruit & Vegetable Wholesaling in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Fruit & Vegetable Wholesaling industry in Wisconsin

See how key industry drivers, such as population, median houshold income, house price index, per capita fruit and vegetable consumption, producer price index: fruit and price of vegetables are impacting Fruit & Vegetable Wholesaling in Wisconsin

Wisconsin Economic Indicators

Population
Median Houshold Income
House Price Index

View more economic information in WI State Economic profile

US Key External Drivers

Per capita fruit and vegetable consumption
Producer Price Index: Fruit
Price of vegetables

For the full list of industry drivers, see report purchase options.

County Data of the Fruit & Vegetable Wholesaling industry in Wisconsin

Access proprietary data on county in the Fruit & Vegetable Wholesaling in Wisconsin, such as Milwaukee County, Dane County and Washington County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Fruit & Vegetable Wholesaling industry in Wisconsin

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Fruit & Vegetable Wholesaling industry in Wisconsin in 2025?

The market size of the Fruit & Vegetable Wholesaling industry in Wisconsin is $1.2bn in 2025.

How many businesses are there in the Fruit & Vegetable Wholesaling industry in Wisconsin in 2025?

There are 90 businesses in the Fruit & Vegetable Wholesaling industry in Wisconsin, which has been growing at an average annual rate of 2.9% from 2020 to 2025.

Has the Fruit & Vegetable Wholesaling industry in Wisconsin grown or declined over the past 5 years?

The market size of the Fruit & Vegetable Wholesaling industry in Wisconsin has been declining at an average annual rate of -0.5% from 2020 to 2025.

How many employees in the Fruit & Vegetable Wholesaling industry in Wisconsin in 2025?

There are 1,673 employees in the Fruit & Vegetable Wholesaling industry in Wisconsin, which has been growing at an average annual rate of 1.1% from 2020 to 2025.