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Magazine & Periodical Publishing in Wisconsin

Author.Name IBISWorld United States Last Updated: August 2025 NAICS WI51112

Magazine & Periodical Publishing in Wisconsin industry analysis

The Magazine & Periodical Publishing industry in Wisconsin is expected to decline an annualized -x.x% to $x.x million over the five years to 2025, while the national industry will likely decline at -x.x% during the same period. Industry establishments decreased an annualized -x% to xx locations. Industry employment has decreased an annualized -x% to x,xxx workers, while industry wages have decreased an annualized -x.x% to $x.x million.

Over the five years to 2030, the industry is expected to decline an annualized -x.x% to $x.x million, while the national industry is expected to decline -x.x%. Industry establishments are forecast to decline -x% to xx locations. Industry employment is expected to decrease an annualized -x.x% to xxx workers, while industry wages are forecast to decrease -x% to $x.x million.

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About the Magazine & Periodical Publishing in Wisconsin Market Research Report

What’s Included in the Magazine & Periodical Publishing in Wisconsin Market Research Report

Definition of the Magazine & Periodical Publishing in Wisconsin?

This industry produces and distributes magazines and periodicals in print and online. However, publishers that exclusively sell online magazines or periodicals are excluded from this industry.

What’s included in the Magazine & Periodical Publishing in Wisconsin?

The Magazine & Periodical Publishing in Wisconsin includes editing articles, researching topics, designing graphics, designing advertisements, designing pages for print and online publication, selling magazines and periodicals and distributing magazines and periodicals. Related terms covered in the Magazine & Periodical Publishing in Wisconsin industry report includes the number of copies sold per issue, or in the case of a free title, the number of copies distributed, a magazine aimed at the general public that covers a broad range of topics and the number of people who read a periodical, including pass-along readers.

Industry Performance of the Magazine & Periodical Publishing industry in Wisconsin

Benchmark the Magazine & Periodical Publishing in Wisconsin industry performance with all WI county and national performance.

Magazine & Periodical Publishing in Wisconsin

#22 in Highest Revenue 0.7% of state's GDP
Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

Magazine & Periodical Publishing in the US


Revenue (2025)
Annual Growth (2020-25)
Annual Growth (2025-30)

For the full list of industry drivers, see report purchase options.

Key Drivers of the Magazine & Periodical Publishing industry in Wisconsin

See how key industry drivers, such as population, unemployment rate, per capita disposable income, print advertising expenditure, per capita disposable income and number of mobile internet connections are impacting Magazine & Periodical Publishing in Wisconsin

Wisconsin Economic Indicators

Population
Unemployment Rate
Per Capita Disposable Income

View more economic information in WI State Economic profile

US Key External Drivers

Print advertising expenditure
Per capita disposable income
Number of mobile internet connections

For the full list of industry drivers, see report purchase options.

County Data of the Magazine & Periodical Publishing industry in Wisconsin

Access proprietary data on county in the Magazine & Periodical Publishing in Wisconsin, such as Dane County, Waukesha County and Jefferson County. Data includes figures on revenue, establishments, employees and wages by counties.

Key Statistics of the Magazine & Periodical Publishing industry in Wisconsin

Download 18 years of historical data and 5 years of projected performance.

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Top Questions Answered in this Report

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What is the market size of the Magazine & Periodical Publishing industry in Wisconsin in 2025?

The market size of the Magazine & Periodical Publishing industry in Wisconsin is $271.9m in 2025.

How many businesses are there in the Magazine & Periodical Publishing industry in Wisconsin in 2025?

There are 86 businesses in the Magazine & Periodical Publishing industry in Wisconsin, which has been declining at an average annual rate of -3.0% from 2020 to 2025.

Has the Magazine & Periodical Publishing industry in Wisconsin grown or declined over the past 5 years?

The market size of the Magazine & Periodical Publishing industry in Wisconsin has been declining at an average annual rate of -0.7% from 2020 to 2025.

How many employees in the Magazine & Periodical Publishing industry in Wisconsin in 2025?

There are 1,033 employees in the Magazine & Periodical Publishing industry in Wisconsin, which has been declining at an average annual rate of -3.0% from 2020 to 2025.