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Consumer Electronics & Appliances Rental in the US Industry Data and Analysis
The Consumer Electronics and Appliance Rental industry is undergoing significant changes as retail prices of devices drop, pushing rental prices lower and leading to decreased revenue and profit. To combat these challenges, providers are focusing on larger screen sizes and premium features to justify higher rental rates, despite cheaper base units. Many also offer bundled offers that pair TVs with other devices or furniture, shifting profit to these packages. Some companies have shortened replacement cycles for televisions to keep their offerings current and attractive, increasing pressure to recover costs quickly. Nonetheless, the "No Credit Needed" approach attracts customers who lack a credit history or score, especially in a deteriorating economy where poor credit scores are accelerating. Industry revenue has dropped at a CAGR of 0.3% through the end of 2025, reaching $9.7 billion in 2025, including a dip of 2.4% in 2025 alone.
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What's included in this industry analysis
IBISWorld's research coverage on the Consumer Electronics & Appliances Rental industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released December 2025.
About this industry
What's this industry report about?
The Consumer Electronics & Appliances Rental industry in the United States operates under the NAICS industry code 53221. Companies within this industry rent or lease consumer electronics and appliances including DVD players, refrigerators, computers, stoves and TVs. Most industry transactions are through rental-purchase agreements that enable customers to take ownership of merchandise after an agreed-upon rental period. Companies that primarily sell electronics and appliances on a retail basis are excluded from this industry. Related terms covered in the Consumer Electronics & Appliances Rental industry in the United States include rental-purchase agreement (rent-to-own contract), consumer electronics, subprime customer and same-store sales.
What's included in this industry?
Products and services covered in Consumer Electronics & Appliances Rental industry in the United States include Appliances, Electronics and Computers.
What companies are included in this industry?
Companies covered in the Consumer Electronics & Appliances Rental industry in the United States include Prog Holdings, Inc., Rent A Center Inc De and Aaron's Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Consumer Electronics & Appliances Rental industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Consumer Electronics & Appliances Rental industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Consumer Electronics & Appliances Rental industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Consumer Electronics & Appliances Rental industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Consumer Electronics & Appliances Rental industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Consumer Electronics & Appliances Rental industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Consumer Electronics & Appliances Rental industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Consumer Electronics & Appliances Rental industry in the United States.
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Frequently Asked Questions
What is the market size of the Consumer Electronics & Appliances Rental industry in the United States in 2026?
The market size of the Consumer Electronics & Appliances Rental industry in the United States is $9.7bn in 2026.
How many businesses are there in the Consumer Electronics & Appliances Rental industry in the United States in 2025?
There are 1,859 businesses in the Consumer Electronics & Appliances Rental industry in the United States, which has declined at a CAGR of 2.0 % between 2020 and 2025.
How may import tariffs affect the Consumer Electronics & Appliances Rental industry in the United States?
The Consumer Electronics & Appliances Rental industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Consumer Electronics & Appliances Rental industry in the United States?
The Consumer Electronics & Appliances Rental industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Consumer Electronics & Appliances Rental industry in the United States grown or declined over the past 5 years?
The market size of the Consumer Electronics & Appliances Rental industry in the United States has been declining at a CAGR of 0.3 % between 2020 and 2025.
What is the forecast growth of the Consumer Electronics & Appliances Rental industry in the United States over the next 5 years?
Over the next five years, the Consumer Electronics & Appliances Rental industry in the United States is expected to decline.
What are the biggest companies in the Consumer Electronics & Appliances Rental industry in the United States?
The biggest companies operating in the Consumer Electronics & Appliances Rental industry in the United States are Prog Holdings, Inc., Rent A Center Inc De and Aaron's Inc.
What does the Consumer Electronics & Appliances Rental industry in the United States include?
Appliances and Electronics are part of the Consumer Electronics & Appliances Rental industry in the United States.
Which companies have the highest market share in the Consumer Electronics & Appliances Rental industry in the United States?
The company holding the most market share in the Consumer Electronics & Appliances Rental industry in the United States is Prog Holdings, Inc..
How competitive is the Consumer Electronics & Appliances Rental industry in the United States?
The level of competition is moderate and increasing in the Consumer Electronics & Appliances Rental industry in the United States.
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