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Florists in the US Industry Data and Analysis
The Florists industry is edging out of a weak stretch into tentative recovery. In 2026, revenue is expected to dip just 0.2% to about $7.9 billion, signaling that the sharp structural pressures of the current period are stabilizing rather than accelerating. Social and visual e-commerce now sit at the center of customer acquisition, with Instagram, Pinterest and mobile-first storefronts becoming the new shop window. Same-day delivery, powered by logistics partners such as DoorDash and Walmart GoLocal, has shifted consumer expectations toward speed and convenience, while AI tools and real-time tracking sharpen service. At the same time, DIY culture and supermarket competition continu to erode simple, low-margin bouquet sales, forcing independent florists to move upmarket or specialize.
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What's included in this industry analysis
IBISWorld's research coverage on the Florists industry in the United States includes market sizing, forecasting, data and analysis from 2016-2031. The most recent publication was released January 2026.
About this industry
What's this industry report about?
The Florists industry in the United States operates under the NAICS industry code 45311. Florists retail cut flowers, floral arrangements and potted plants. Florists purchase these goods from domestic and international flower farms and wholesalers and sell them to the general public. This industry also includes florists that primarily function as electronic shopping websites and mail-order companies. Related terms covered in the Florists industry in the United States include cash-and-carry, floriculture, floral wire services, global trade item number (gtin), universal product code (upc) and qr code.
What's included in this industry?
Products and services covered in Florists industry in the United States include Arranged cut flowers, Unarranged cut flowers and Potted plants.
What companies are included in this industry?
Companies covered in the Florists industry in the United States include 1 800 Flowers Com Inc.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Florists industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed products and service segmentation and analysis of major markets for the for the Florists industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Florists industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Florists industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Florists industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Florists industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Florists industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Florists industry in the United States.
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Frequently Asked Questions
What is the market size of the Florists industry in the United States in 2026?
The market size of the Florists industry in the United States is $7.9bn in 2026.
How many businesses are there in the Florists industry in the United States in 2026?
There are 37,294 businesses in the Florists industry in the United States, which has declined at a CAGR of 0.6 % between 2021 and 2026.
How may import tariffs affect the Florists industry in the United States?
The Florists industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.
How may export tariffs affect the Florists industry in the United States?
The Florists industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.
Has the Florists industry in the United States grown or declined over the past 5 years?
The market size of the Florists industry in the United States has been declining at a CAGR of 1.0 % between 2021 and 2026.
What is the forecast growth of the Florists industry in the United States over the next 5 years?
Over the next five years, the Florists industry in the United States is expected to grow.
What are the biggest companies in the Florists industry in the United States?
The biggest company operating in the Florists industry in the United States is 1 800 Flowers Com Inc.
What does the Florists industry in the United States include?
Arranged cut flowers and Unarranged cut flowers are part of the Florists industry in the United States.
Which companies have the highest market share in the Florists industry in the United States?
The company holding the most market share in the Florists industry in the United States is 1 800 Flowers Com Inc..
How competitive is the Florists industry in the United States?
The level of competition is moderate and increasing in the Florists industry in the United States.
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