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Motorcycle, Bicycle & Parts Manufacturing in the US Industry Data and Analysis
Motorcycle, bike and parts manufacturers produce a variety of two-wheeled vehicles and parts, including on-highway, off-highway and dual-purpose motorcycles, as well as scooters, bicycles and related components. While these vehicles offer transportation, consumers primarily purchase bikes and motorcycles for enjoyment and exercise, making them discretionary purchases for most consumers. The industry has experienced considerable volatility in recent years, reacting to fluctuations in consumer confidence and economic conditions. Profit remains modest but stable at 2.6% of revenue, as competition from lower-priced imports and elevated input costs continues to challenge domestic manufacturers, especially those lacking premium branding or scale. Consolidation is ongoing, as established leaders like Harley-Davidson and Polaris leverage strong reputations and scale advantages, while smaller competitors face persistent margin pressure. While sales rebounded sharply post-pandemic due to pent-up recreational demand, the industry now faces a slowdown, with current-year revenue declining by 0.9% to $6.9 billion in 2025.
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What's included in this industry analysis
IBISWorld's research coverage on the Motorcycle, Bicycle & Parts Manufacturing industry in the United States includes market sizing, forecasting, data and analysis from 2015-2030. The most recent publication was released October 2025.
About this industry
What's this industry report about?
The Motorcycle, Bicycle & Parts Manufacturing industry in the United States operates under the NAICS industry code 33699a. This industry consists of businesses that manufacture motorcycles, mopeds, scooters, bicycles or tricycles. It also includes businesses that manufacture equipment and parts for these vehicles. Related terms covered in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States include motorcycle, bicycle, cruiser, computer-aided design (cad), all-terrain vehicle (atv), custom motorcycle and baby boomer.
What's included in this industry?
Products and services covered in Motorcycle, Bicycle & Parts Manufacturing industry in the United States include On-highway motorcycles, Off-highway motorcycles and Scooters.
What companies are included in this industry?
Companies covered in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States include Harley-Davidson, Inc., Polaris Inc. and Kawasaki Heavy Industries Ltd.
Performance
What's included in the Performance chapter?
The Performance chapter covers detailed analysis, datasets, detailed current performance, sources of volatility and an outlook with forecasts for the Motorcycle, Bicycle & Parts Manufacturing industry in the United States.
Questions answered in this chapter include what's driving current industry performance, what influences industry volatility, how do successful businesses overcome volatility, what's driving the industry outlook. This analysis is supported with data and statistics on industry revenues, costs, profits, businesses and employees.
Products & Markets
What's included in the Products and Markets chapter?
The Products and Markets chapter covers detailed product and service segmentation, analysis of major markets and international trade data for the for the Motorcycle, Bicycle & Parts Manufacturing industry in the United States.
Questions answered in this chapter include how are the industry's products and services performing, what are innovations in industry products and services, what products or services do successful businesses offer and what's influencing demand from the industry's markets. This includes data and statistics on industry revenues by product and service segmentation and major markets.
Geographic Breakdown
What's included in the Geographic Breakdown chapter?
The Geographic Breakdown chapter covers detailed analysis and datasets on regional performance of the Motorcycle, Bicycle & Parts Manufacturing industry in the United States.
Questions answered in this chapter include where are industry businesses located and how do businesses use location to their advantage. This includes data and statistics on industry revenues by location.
Competitive Forces
What's included in the Competitive Forces chapter?
The Competitive Forces chapter covers the concentration, barriers to entry and supplier and buyer profiles in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States. This includes data and statistics on industry market share concentration, barriers to entry, substitute products and buyer & supplier power.
Questions answered in this chapter include what impacts the industry's market share concentration, how do successful businesses handle concentration, what challenges do potential industry entrants face, how can potential entrants overcome barriers to entry, what are substitutes for industry services, how do successful businesses compete with substitutes and what power do buyers and suppliers have over the industry and how do successful businesses manage buyer & supplier power.
Companies
What's included in the Companies chapter?
The Companies chapter covers Key Takeaways, Market Share and Companies in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States. This includes data and analysis on companies operating in the industry that hold a market share greater than 5%.
Questions answered in this chapter include what companies have a meaningful market share and how each company is performing.
External Environment
What's included in the External Environment chapter?
The External Environment chapter covers Key Takeaways, External Drivers, Regulation & Policy and Assistance in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States. This includes data and statistics on factors impacting industry revenue such as economic indicators, regulation, policy and assistance programs.
Questions answered in this chapter include what demographic and macroeconomic factors impact the industry, what regulations impact the industry, what assistance is available to this industry.
Financial Benchmarks
What's included in the Financial Benchmarks chapter?
The Financial Benchmarks chapter covers Key Takeaways, Cost Structure, Financial Ratios, Valuation Multiples and Key Ratios in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States. This includes financial data and statistics on industry performance including key cost inputs, profitability, key financial ratios and enterprise value multiples.
Questions answered in this chapter include what trends impact industry costs and how financial ratios have changed overtime.
Industry Data
What's included in the Industry Data chapter?
The Industry Data chapter includes 10 years of historical data with 5 years of forecast data covering statistics like revenue, industry value add, establishments, enterprises, employment and wages in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States.
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Frequently Asked Questions
What is the market size of the Motorcycle, Bicycle & Parts Manufacturing industry in the United States in 2026?
The market size of the Motorcycle, Bicycle & Parts Manufacturing industry in the United States is $6.9bn in 2026.
How many businesses are there in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States in 2025?
There are 422 businesses in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States, which has grown at a CAGR of 2.2 % between 2020 and 2025.
How may import tariffs affect the Motorcycle, Bicycle & Parts Manufacturing industry in the United States?
The Motorcycle, Bicycle & Parts Manufacturing industry in the United States is likely to be significantly impacted by import tariffs with imports accounting for a high share of industry revenue.
How may export tariffs affect the Motorcycle, Bicycle & Parts Manufacturing industry in the United States?
The Motorcycle, Bicycle & Parts Manufacturing industry in the United States is likely to be impacted by export tariffs with exports accounting for a moderate share of industry revenue.
Has the Motorcycle, Bicycle & Parts Manufacturing industry in the United States grown or declined over the past 5 years?
The market size of the Motorcycle, Bicycle & Parts Manufacturing industry in the United States has been growing at a CAGR of 4.4 % between 2020 and 2025.
What is the forecast growth of the Motorcycle, Bicycle & Parts Manufacturing industry in the United States over the next 5 years?
Over the next five years, the Motorcycle, Bicycle & Parts Manufacturing industry in the United States is expected to grow.
What are the biggest companies in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States?
The biggest companies operating in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States are Harley-Davidson, Inc., Polaris Inc. and Kawasaki Heavy Industries Ltd
What does the Motorcycle, Bicycle & Parts Manufacturing industry in the United States include?
Bicycles and parts and Motorcycles and parts are part of the Motorcycle, Bicycle & Parts Manufacturing industry in the United States.
Which companies have the highest market share in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States?
The company holding the most market share in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States is Harley-Davidson, Inc..
How competitive is the Motorcycle, Bicycle & Parts Manufacturing industry in the United States?
The level of competition is moderate and steady in the Motorcycle, Bicycle & Parts Manufacturing industry in the United States.
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