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Online Gambling Services in the US - Market Research Report (2015-2030)

Matthew Buchko Matthew Buchko New York, United States Last Updated: May 2025 NAICS OD6159

Revenue

$20.0bn

2025

$20.0bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

36,264

Businesses

745

Wages

$X.Xbn

Online Gambling Services in the US industry analysis

Online gambling services in the US are hosted on internet platforms that enable consumers to wager on events such as digital table games, interactive games or sporting events, including horse racing. This relatively small but robust industry has sought to capture more consumer spending on gambling services by branching out into hosting online platforms. Other platforms in the sports betting segment are newer, online-based endeavors, like DraftKings, which entered the industry in 2018. In 2020, amid the pandemic, the industry experienced booming growth, though rising operating costs hindered profit. Gambling expenditure has continued to climb as leisure time and disposable income have remained high, benefiting gambling service providers in states that legalized online gambling. Revenue for online gambling services is expected to swell at a CAGR of 30.7% to $20.0 billion through the end of 2025, including a hike of 10.3% in 2025 alone. The magnitude of revenue gains is enhanced by the industry's immaturity and the legalization of online gambling in many states in recent years.

Trends and Insights

  • The Professional and Amateur Sports Protection Act (PASPA) of 1992 prevented states that hadn't already voted to permit legal online gambling from doing so. This changed in 2018 when the Supreme Court struck down PASPA as unconstitutional, opening the floodgates for states to vote on whether they should choose to permit online gambling within their borders.
  • Tariff-driven economic uncertainty has eroded $21.0 billion from the market value of major U.S. gambling services. In March 2025 alone, Caesars and PENN Entertainment lost over 20.0% market share. Reduced disposable income and investor pessimism linked to tariff volatility will threaten performance.
  • The location of gambling providers is highly dependent on the legality of online gambling within each individual state. The Supreme Court ruling overturning PASPA has resulted in states' ability to establish their own regulated gambling industries.
  • The industry has a medium level of market share concentration. Through a series of mergers and acquisitions, Flutter Entertainment has grown to control the largest market share in the online gambling industry.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 30.7 % over the past five years, to reach an estimated $20.0bn in 2025.

Trends and Insights

Legalities and limitations vary state by state

  • The legality of online gambling in the US is determined by the varying laws and regulations from state to state. For years, the Professional and Amateur Sports Protection Act (PASPA) of 1992 prevented states that had not already legalized online gambling within their borders from doing so, but this changed in 2018 when the Supreme Court struck it down, deeming it unconstitutional and allowing states to vote for themselves.
  • Additional trends and insights available with purchase
Online Gambling Services in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

More states will legalize online gambling

  • More consumers in the US continue to embrace the industry and the normalization of online gambling will lead to more states considering its legalization. Large markets in states like New York and Florida still have significant room for growth, encouraging companies to invest more heavily in these areas.

Biggest companies in the Online Gambling Services in the US

Company
Market Share (%)
2025
Revenue ($m)
2025
Profit ($m)
2025
Profit Margin (%)
2025
Flutter Entertainment Plc
5,289.4
114.0
2.2
Draftkings Inc.
3,299.1
-323.0
-9.8
Mgm Resorts International
1,836.4
-30.2
-1.6

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Gambling Services in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Online sports betting, Online poker and Online gaming. Online sports betting is the largest segment of the Online Gambling Services in the US.

Trends and Insights

Sports betting is the most popular form of online gambling

  • Consumers watch sports as a form of entertainment and sports betting can provide the consumer with additional entertainment and often increases the bettor's interest in the game. Sports betting draws its popularity because of the ingrained importance of sports in American culture.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Online gambling services provide users with a platform to place bets online. These bets include digital table games and sports bets.

What's included in this industry?

Products and services covered in the Online Gambling Services industry in the United States include Hosting online table games, Hosting online sports betting and Hosting online horse betting.

Companies

Companies covered in the Online Gambling Services industry in the United States include Flutter Entertainment Plc, Draftkings Inc. and Mgm Resorts International.

Purchase this report to view all 4 major companies in this industry.

Related Terms

Related terms covered in the Online Gambling Services industry in the United States include virtual table game, professional and amateur sports protection act and unlawful internet gambling enforcement act (ugiea).

Industry Code

NAICS 2017

NAICS 713210 - Online Gambling Services in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

The Professional and Amateur Sports Protection Act (PASPA) of 1992 prevented states that hadn't already voted to permit legal online gambling from doing so. This changed in 2...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Tariff-driven economic uncertainty has eroded $21.0 billion from the market value of major U.S. gambling services. In March 2025 alone, Caesars and PENN Entertainment lost ov...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The location of gambling providers is highly dependent on the legality of online gambling within each individual state. The Supreme Court ruling overturning PASPA has resulte...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

The industry has a medium level of market share concentration. Through a series of mergers and acquisitions, Flutter Entertainment has grown to control the largest market sha...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Flutter Entertainment is a private company with over 25,000 employees. In the US, the company has a notable market share, accounting for an estimated 15.0% of total industry ...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025
  • Overview of Flutter Entertainment Plc's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Draftkings Inc.'s performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of Mgm Resorts International's performance by revenue, market share and profit margin from 2019 through 2025
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Flutter Entertainment Plc, and factors influencing its performance in the industry
  • Description and key data for Draftkings Inc., and factors influencing its performance in the industry
  • Description and key data for Mgm Resorts International, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The industry is subject to a heavy and steady level of regulation. Gambling services operate in a tightly regulated environment as the legality of online gambling varies from...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2015-2030) 
  • Assistance historical data and forecast (2015-2030) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Profitability has been unstable since the industry is relatively young. Gambling service providers can charge fees for their sites to hike profit and mitigate the risk of los...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
  • Investment vs. share of economy

Data tables

  • Industry Multiples (2018-2023)
  • Industry Tax Structure (2018-2023)
  • Income Statement (2018-2023)
  • Balance Sheet (2018-2023)
  • Liquidity Ratios (2018-2023)
  • Coverage Ratios (2018-2023)
  • Leverage Ratios  (2018-2023)
  • Operating Ratios (2018-2023)
  • Cash Flow & Debt Service Ratios (2015-2030)
  • Revenue per Employee (2015-2030)
  • Revenue per Enterprise (2015-2030)
  • Employees per Establishment (2015-2030)
  • Employees per Enterprise (2015-2030)
  • Average Wage (2015-2030)
  • Wages/Revenue (2015-2030)
  • Establishments per Enterprise (2015-2030)
  • IVA/Revenue (2015-2030)
  • Imports/Demand (2015-2030)
  • Exports/Revenue (2015-2030)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2015-2030)
  • IVA (2015-2030)
  • Establishments (2015-2030)
  • Enterprises (2015-2030)
  • Employment (2015-2030)
  • Exports (2015-2030)
  • Imports (2015-2030)
  • Wages (2015-2030)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Gambling Services industry in the United States in 2025?

The market size of the Online Gambling Services industry in the United States is $20.0bn in 2025.

How many businesses are there in the Online Gambling Services industry in the United States in 2025?

There are 745 businesses in the Online Gambling Services industry in the United States, which has grown at a CAGR of 48.5 % between 2020 and 2025.

How may import tariffs affect the Online Gambling Services industry in the United States?

The Online Gambling Services industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

How may export tariffs affect the Online Gambling Services industry in the United States?

The Online Gambling Services industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

Has the Online Gambling Services industry in the United States grown or declined over the past 5 years?

The market size of the Online Gambling Services industry in the United States has been growing at a CAGR of 30.7 % between 2020 and 2025.

What is the forecast growth of the Online Gambling Services industry in the United States over the next 5 years?

Over the next five years, the Online Gambling Services industry in the United States is expected to grow.

What are the biggest companies in the Online Gambling Services industry in the United States?

The biggest companies operating in the Online Gambling Services industry in the United States are Flutter Entertainment Plc, Draftkings Inc. and Mgm Resorts International

What does the Online Gambling Services industry in the United States include?

Hosting online table games and Hosting online sports betting are part of the Online Gambling Services industry in the United States.

Which companies have the highest market share in the Online Gambling Services industry in the United States?

The company holding the most market share in the Online Gambling Services industry in the United States is Flutter Entertainment Plc.

How competitive is the Online Gambling Services industry in the United States?

The level of competition is high and increasing in the Online Gambling Services industry in the United States.

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Widen your competitive advantage with related industries

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Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in the US include: 

  • US Census Bureau
  • US Bureau of Labor Statistics
  • US International Trade Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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