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Video Postproduction Services in the US - Market Research Report (2015-2030)

Alex Petridis Alex Petridis New York, United States Last Updated: May 2025 NAICS 51219

Revenue

$6.8bn

2025

$6.8bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

34,032

Businesses

3,710

Wages

$X.Xbn

Video Postproduction Services in the US industry analysis

The video postproduction services industry finds itself at a crossroads, shaped by technological advancement, market volatility and shifting client demands. Demand for video postproduction services from film production has been inconsistent. The pandemic, combined with the 2023–2024 Hollywood strikes, led to a sharp drop in production volume, creating a challenging period for even the biggest names in the business. Nonetheless, the streaming media and TV boom has increased the industry's prominence in the entertainment sector. Demand from digital marketing and short-form social videos has exacerbated the industry's incline as internet traffic mounts and postproduction services expand their potential markets. Video postproduction revenue has mounted at a CAGR of 4.6% to $6.7 billion through the end of 2025, including a 5.8% climb in 2025 alone. 

Trends and Insights

  • Rising demand from streaming services, advertisers and digital creators is fueling growth in the postproduction industry. As content needs diversify, post houses are capitalizing on new markets, especially in commercials, social media and independent productions.
  • Tariffs could raise equipment costs for post houses. For example, tariffs on hardware components sourced from China, essential for editing workstations and servers, could increase capital expenditure for post houses. As the cost of essential equipment rises, post houses may face challenges in maintaining competitive pricing.
  • The West US, especially California, dominates video postproduction thanks to its proximity to Hollywood studios and tech innovators. Local talent, industry resources and attractive tax incentives keep postproduction projects anchored in the region.
  • Video postproduction technology is constantly evolving and developing. The industry has welcomed many new video postproducers as it has become increasingly easy for entrants to get their hands on the latest technology.
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Industry Statistics and Trends

Market size and recent performance (2015-2030)

Industry revenue has grown at a CAGR of 4.6 % over the past five years, to reach an estimated $6.8bn in 2025.

Trends and Insights

Postproduction services take advantage of new expanding markets

  • The advertising client market is rapidly growing, fueled by the prevalence of digital marketing and demand for engaging video content across platforms like YouTube, Instagram and TikTok. Many smaller and mid-sized postproduction houses compete in this space, offering quick turnaround and specialized services for branded content. The industry overall has benefited from a climb in total advertising expenditure.
  • Additional trends and insights available with purchase
Video Postproduction Services in the US
Revenue (2015-2030)
IBISWorld Logo Source: IBISWorld

Industry outlook (2025-2030)

Market size is projected to grow over the next five years.

Trends and Insights

Incentives and investment will continue to fuel the industry

  • Government incentives will continue to bring investment toward the film sector, spurring demand for postproduction services. The industry will benefit from technological advancements, maintaining its existing global position as a competitive industry. While LA and New York remain industry hubs, incentives and remote workflows will spread postproduction activity to emerging markets like Atlanta, New Jersey and beyond.

Biggest companies in the Video Postproduction Services in the US

Company
Market Share (%)
2025
Revenue ($short_0)
2025
Profit ($short_0)
2025
Profit Margin (%)
2025

There are no companies that hold a large enough market share in the Video Postproduction Services in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Video Postproduction Services in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Linear and nonlinear editing, Visual effects and animation and Film development and conversion. Linear and nonlinear editing is the largest segment of the Video Postproduction Services in the US.

Trends and Insights

Linear editing is being phased out

  • Linear and nonlinear editing include piecing together pre-filmed content to create the storyline and omitting superfluous footage, such as erroneous takes. Linear or tape-to-tape editing is a more traditional style of film editing that is slowly being phased out.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The Video Postproduction Services industry includes businesses that prepare motion pictures for public distribution by performing editing, subtitling, closed captioning, animation and other special effects services. Companies that are involved in movie or TV production and perform postproduction activities in-house are excluded from this industry.

What's included in this industry?

Products and services covered in the Video Postproduction Services industry in the United States include Linear and nonlinear editing, Visual effects and animation, Film development and conversion, Color correction and digital restoration, Sound editing and design and Duplication.

Companies

Companies covered in the Video Postproduction Services industry in the United States include .

Purchase this report to view all major companies in this industry.

Related Terms

Related terms covered in the Video Postproduction Services industry in the United States include dubbing, subtitling, foley and aspect ratio conversion.

Industry Code

NAICS 2017

NAICS 51219 - Video Postproduction Services in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Rising demand from streaming services, advertisers and digital creators is fueling growth in the postproduction industry. As content needs diversify, post houses are capitali...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2015-2024) and forecast (2025-2030)
  • Employees, including historical (2015-2024) and forecast (2025-2030)
  • Businesses, including historical (2015-2024) and forecast (2025-2030)
  • Profit, including historical (2015-2025)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Tariffs could raise equipment costs for post houses. For example, tariffs on hardware components sourced from China, essential for editing workstations and servers, could inc...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2025
  • Product innovation level

Charts

  • Products & services segmentation in 2025
  • Major market segmentation in 2025

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The West US, especially California, dominates video postproduction thanks to its proximity to Hollywood studios and tech innovators. Local talent, industry resources and attr...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2025

Tables

  • Number and share of establishments in each state in 2025
  • Number and share of revenue each state accounts for in 2025
  • Number and share of wages each state accounts for in 2025
  • Number and share of employees in each state in 2025

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Video postproduction technology is constantly evolving and developing. The industry has welcomed many new video postproducers as it has become increasingly easy for entrants ...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2020-2025
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There's been an influx of new players entering the already fragmented industry. As a result, there are no players with a considerable market share.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2021 through 2025
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2025

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Public sector initiatives like state tax credits, skills training and infrastructure grants give post-production firms crucial financial and technical support. These programs...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2015-2030) 
    • Assistance historical data and forecast (2015-2030) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Streaming giants are fueling demand for postproduction services and, by extension, driving up wages. Skilled workers can command higher pay, while studios scramble to upskill...

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2025
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2018-2023)
    • Industry Tax Structure (2018-2023)
    • Income Statement (2018-2023)
    • Balance Sheet (2018-2023)
    • Liquidity Ratios (2018-2023)
    • Coverage Ratios (2018-2023)
    • Leverage Ratios  (2018-2023)
    • Operating Ratios (2018-2023)
    • Cash Flow & Debt Service Ratios (2015-2030)
    • Revenue per Employee (2015-2030)
    • Revenue per Enterprise (2015-2030)
    • Employees per Establishment (2015-2030)
    • Employees per Enterprise (2015-2030)
    • Average Wage (2015-2030)
    • Wages/Revenue (2015-2030)
    • Establishments per Enterprise (2015-2030)
    • IVA/Revenue (2015-2030)
    • Imports/Demand (2015-2030)
    • Exports/Revenue (2015-2030)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2015-2030)
    • IVA (2015-2030)
    • Establishments (2015-2030)
    • Enterprises (2015-2030)
    • Employment (2015-2030)
    • Exports (2015-2030)
    • Imports (2015-2030)
    • Wages (2015-2030)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Video Postproduction Services industry in the United States in 2025?

    The market size of the Video Postproduction Services industry in the United States is $6.8bn in 2025.

    How many businesses are there in the Video Postproduction Services industry in the United States in 2025?

    There are 3,710 businesses in the Video Postproduction Services industry in the United States, which has grown at a CAGR of 4.2 % between 2020 and 2025.

    How may import tariffs affect the Video Postproduction Services industry in the United States?

    The Video Postproduction Services industry in the United States is unlikely to be materially impacted by import tariffs with imports accounting for a low share of industry revenue.

    How may export tariffs affect the Video Postproduction Services industry in the United States?

    The Video Postproduction Services industry in the United States is unlikely to be materially impacted by export tariffs with exports accounting for a low share of industry revenue.

    Has the Video Postproduction Services industry in the United States grown or declined over the past 5 years?

    The market size of the Video Postproduction Services industry in the United States has been growing at a CAGR of 4.6 % between 2020 and 2025.

    What is the forecast growth of the Video Postproduction Services industry in the United States over the next 5 years?

    Over the next five years, the Video Postproduction Services industry in the United States is expected to grow.

    What does the Video Postproduction Services industry in the United States include?

    Linear and nonlinear editing and Visual effects and animation are part of the Video Postproduction Services industry in the United States.

    How competitive is the Video Postproduction Services industry in the United States?

    The level of competition is high and increasing in the Video Postproduction Services industry in the United States.

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    Methodology

    How are IBISWorld reports created?

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    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

    How does IBISWorld forecast its data?

    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

    IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

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