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Australia
AU 416827 | Enterprise Profile

AD Astra Holdings Pty Limited

IW
IBISWorld Research Department
Analyst Australia

Pandora is a Proprietary Company that generates the majority of its income from the Jewellery and Watch Wholesaling industry. In 2024 the company generated total revenue of $351,986,000 including sales and other revenue. In 2024 Pandora had 1,190 employees including employees from all subsidiaries under the company's control. The Chief Executive of Pandora is Mr David Allen whose official title is Managing Director Pacific & Greater Asia. The Chairman of Pandora is either not applicable or not available. AD Astra Holdings Pty Limited sells the following jewellery products under the Pandora Brand: Bracelets Rings Necklaces & Pendants Watches Earrings Charms Engravable ProductsPandora products are sold in over 370 stores in Australia through a network of company owned and franchisee concept stores and authorised retail agents.

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What's included in this industry analysis

IBISWorld's research coverage on the AD Astra Holdings Pty Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.

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Company Details

What’s this enterprise profile about?

AD Astra Holdings Pty Limited, trading as Pandora, operates under the ABN 19 111 061 726 and was incorporated on 21 September 2004. AD Astra Holdings Pty Limited primarily operates in the Watch and Jewellery Retailing industry in Australia.

Key Personnel

What’s included in the Key Personnel chapter?

The Key Personnel chapter outlines the principal leadership positions within AD Astra Holdings Pty Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.

Financials

What’s included in the Financials chapter?

The Financials chapter presents AD Astra Holdings Pty Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.

Growth & Ratios

What’s included in the Growth & Rations chapter?

The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.

Operating Segments

What’s included in the Operating Segments chapter?

The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which AD Astra Holdings Pty Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.

Competitor Benchmarking

What’s included in the Competitor Benchmarking chapter?

The Competitor Benchmarking chapter includes a comparative assessment of AD Astra Holdings Pty Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.

Industries of Operation

What’s included in the Industries of Operation chapter?

The Industries of Operation chapter outlines AD Astra Holdings Pty Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.

Shareholders

What’s included in the Shareholders chapter?

The Shareholders chapter provides a breakdown of the ownership structure of AD Astra Holdings Pty Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.

Subsidiaries

What’s included in the Subsidiaries chapter?

The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by AD Astra Holdings Pty Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.

History

What’s included in the History chapter?

The History chapter presents a overview of AD Astra Holdings Pty Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.

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Frequently Asked Questions

What is AD Astra Holdings Pty Limited?

AD Astra Holdings Pty Limited sells the following jewellery products under the Pandora Brand: Bracelets Rings Necklaces & Pendants Watches Earrings Charms Engravable ProductsPandora products are sold in over 370 stores in Australia through a network of company owned and franchisee concept stores and authorised retail agents.

What industry does AD Astra Holdings Pty Limited operate in?

AD Astra Holdings Pty Limited, trading as Pandora, is a Private Company that generates the majority of its income from the Watch and Jewellery Retailing industry in Australia.

Where is AD Astra Holdings Pty Limited located?

Murray Cod Australia Limited company is based at 40 Mount Street, North sydney, New South Wales, Australia.

Who is the CEO of AD Astra Holdings Pty Limited?

The OPERATIONS DECISION MAKER of AD Astra Holdings Pty Limited is Warren Goode and the OPERATIONS DECISION MAKER is Clare Crawford.

What was AD Astra Holdings Pty Limited’s revenue in 2025?

In 2025, AD Astra Holdings Pty Limited generated total revenue of approximately $352.0 million.

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