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Af Asia-Pacific Holding Pty Ltd
AF Asia-Pacific Holding is a Proprietary Company that generates the majority of its income from the Houseware Retailing industry. In 2025 the company generated total revenue of $113,970,000 including sales and other revenue. In 2025 AF Asia-Pacific Holding had 223 employees including employees from all subsidiaries under the company's control. The Chief Executive of AF Asia-Pacific Holding is Unknown Martin Strack whose official title is CHIEF EXECUTIVE OFFICER. The Chairman of AF Asia-Pacific Holding is either not applicable or not available. Af Asia-Pacific Holding Pty Ltd is a holding company that is responsible for the marketing and distribution of various housewares products. The company operates under the following companies: Frackelmann Houswares - Furi, Stanley Rogers,Wiltshire, LugiBormioli,Vitamix,Wusthof and Dr.Oetker. Smart Brands - SmartChef, SmartStat, Pretty Baby and Smart Fix MCP Housewares - Wholesale product sourcing.
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What's included in this industry analysis
IBISWorld's research coverage on the Af Asia-Pacific Holding Pty Ltd includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Af Asia-Pacific Holding Pty Ltd, trading as AF Asia-Pacific Holding, operates under the ABN 17 611 365 167 and was incorporated on 17 March 2016. Af Asia-Pacific Holding Pty Ltd primarily operates in the Houseware Retailing industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Af Asia-Pacific Holding Pty Ltd, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Af Asia-Pacific Holding Pty Ltd’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Af Asia-Pacific Holding Pty Ltd operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Af Asia-Pacific Holding Pty Ltd’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Af Asia-Pacific Holding Pty Ltd, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Af Asia-Pacific Holding Pty Ltd. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Af Asia-Pacific Holding Pty Ltd’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Af Asia-Pacific Holding Pty Ltd?
Af Asia-Pacific Holding Pty Ltd is a holding company that is responsible for the marketing and distribution of various housewares products. The company operates under the following companies: Frackelmann Houswares - Furi, Stanley Rogers,Wiltshire, LugiBormioli,Vitamix,Wusthof and Dr.Oetker. Smart Brands - SmartChef, SmartStat, Pretty Baby and Smart Fix MCP Housewares - Wholesale product sourcing.
What industry does Af Asia-Pacific Holding Pty Ltd operate in?
Af Asia-Pacific Holding Pty Ltd, trading as AF Asia-Pacific Holding, is a Private Company that generates the majority of its income from the Houseware Retailing industry in Australia.
Where is Af Asia-Pacific Holding Pty Ltd located?
Murray Cod Australia Limited company is based at 90 Euston Road, Alexandria, New South Wales, Australia.
Who is the CEO of Af Asia-Pacific Holding Pty Ltd?
The DIRECTOR of Af Asia-Pacific Holding Pty Ltd is Martin Strack and the DIRECTOR is Mark Batson.
What was Af Asia-Pacific Holding Pty Ltd’s revenue in 2025?
In 2025, Af Asia-Pacific Holding Pty Ltd generated total revenue of approximately $114.0 million.
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