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Apple Pty Limited
Apple is a Proprietary Company that generates the majority of its income from the Computer and Computer Peripheral Wholesaling industry. In 2025 the company generated total revenue of $12,963,469,000 including sales and other revenue. In 2025 Apple had 3,423 employees including employees from all subsidiaries under the company's control. The Chief Executive of Apple is Mr Tony King whose official title is Vice President - ANZ & South Asia. The Chairman of Apple is either not applicable or not available. Apple Pty Limited imports and distributes Apple branded consumer electronics and software. The company operates retail outlets in New South Wales, South Australia, Canberra, Queensland, Victoria and Western Australia, and also sells media content including music, apps, games, and film and television programs, through the iTunes Store. Apple manufactures the following products: Mac - Includes Macbook, MacBook Air, MacBook Pro, iMac, iMac Pro, Mac Pro, and Mac mini. iPad - Includes iPad Air, iPad Pro, iPad, iPad mini 4, and iOS 15. iPhone - Includes iPhone SE, iPhone 13, iPhone 12, iPhone XS, iPhone XR, iPhone 8, iPhone 7 and iOS 15. Watch - Includes Apple Watch Series 4, Apple Watch Series 3, Apple Watch Nike+, Apple Watch Hermes, Apple Watch Edition, Apple Watch Series 1, watchOS, and bands. TV - Includes Apple TV 4K, Apple TV, and TV App. AirPods - Includes AirPods Pro, AirPods 3rd Generation, AirPods 2nd Generation, AirPods Max.The company also retails related accessories and products.
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What's included in this industry analysis
IBISWorld's research coverage on the Apple Pty Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Apple Pty Limited, trading as Apple, operates under the ABN 46 002 510 054 and was incorporated on 02 August 1982. Apple Pty Limited primarily operates in the Telecommunications and Other Electrical Goods Wholesaling industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Apple Pty Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Apple Pty Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Apple Pty Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Apple Pty Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Apple Pty Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Apple Pty Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Apple Pty Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Apple Pty Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Apple Pty Limited?
Apple Pty Limited imports and distributes Apple branded consumer electronics and software. The company operates retail outlets in New South Wales, South Australia, Canberra, Queensland, Victoria and Western Australia, and also sells media content including music, apps, games, and film and television programs, through the iTunes Store. Apple manufactures the following products: Mac - Includes Macbook, MacBook Air, MacBook Pro, iMac, iMac Pro, Mac Pro, and Mac mini. iPad - Includes iPad Air, iPad Pro, iPad, iPad mini 4, and iOS 15. iPhone - Includes iPhone SE, iPhone 13, iPhone 12, iPhone XS, iPhone XR, iPhone 8, iPhone 7 and iOS 15. Watch - Includes Apple Watch Series 4, Apple Watch Series 3, Apple Watch Nike+, Apple Watch Hermes, Apple Watch Edition, Apple Watch Series 1, watchOS, and bands. TV - Includes Apple TV 4K, Apple TV, and TV App. AirPods - Includes AirPods Pro, AirPods 3rd Generation, AirPods 2nd Generation, AirPods Max.The company also retails related accessories and products.
What industry does Apple Pty Limited operate in?
Apple Pty Limited, trading as Apple, is a Private Company that generates the majority of its income from the Telecommunications and Other Electrical Goods Wholesaling industry in Australia.
Where is Apple Pty Limited located?
Murray Cod Australia Limited company is based at 20 Martin Place, Sydney, New South Wales, Australia.
Who is the CEO of Apple Pty Limited?
The Vice President - ANZ & South Asia of Apple Pty Limited is Not Available and the Vice President - ANZ & South Asia is Tony King.
What was Apple Pty Limited’s revenue in 2025?
In 2025, Apple Pty Limited generated total revenue of approximately $13.0 billion.
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