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Baby Bunting Group Limited
Baby Bunting is a Public Company that generates the majority of its income from the Consumer Goods Retailing industry. In 2025 the company generated total revenue of $522,733,000 including sales and other revenue. In 2025 Baby Bunting had 1,560 employees including employees from all subsidiaries under the company's control. The Chief Executive of Baby Bunting is Mr Mark Teperson whose official title is Chief Executive Officer & Managing Director. The Chairman of Baby Bunting is Mr Stephen Roche whose official title is Non-Executive Chair. Baby Bunting Group Limited retails baby products and accessories through online and physical channels in Australia. The company currently operates 50 stores in Australia, except in the Northern Territory. Baby Bunting's main product range includes: Prams Car Seats Carriers Furniture Nursery Safety Babywear Manchester Changing Toys Feeding Sleepware MaternityBaby Bunting is a retailer of third-party products alongside in-store branded products and third-party branded products exclusive to Baby Bunting. Some of the brands that the company carries are Huggies, Lamaze, Bugaboo, Bonds, and more.
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What's included in this industry analysis
IBISWorld's research coverage on the Baby Bunting Group Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Baby Bunting Group Limited, trading as Baby Bunting, operates under the ABN 58 128 533 693 and was incorporated on 19 November 2007. Baby Bunting Group Limited trades on the Australian Securities Exchange under the ticker code ASX:BBN. Baby Bunting Group Limited primarily operates in the Consumer Goods Retailing industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Baby Bunting Group Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Baby Bunting Group Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Baby Bunting Group Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Baby Bunting Group Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Baby Bunting Group Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Baby Bunting Group Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Baby Bunting Group Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Baby Bunting Group Limited?
Baby Bunting Group Limited retails baby products and accessories through online and physical channels in Australia. The company currently operates 50 stores in Australia, except in the Northern Territory. Baby Bunting's main product range includes: Prams Car Seats Carriers Furniture Nursery Safety Babywear Manchester Changing Toys Feeding Sleepware MaternityBaby Bunting is a retailer of third-party products alongside in-store branded products and third-party branded products exclusive to Baby Bunting. Some of the brands that the company carries are Huggies, Lamaze, Bugaboo, Bonds, and more.
What industry does Baby Bunting Group Limited operate in?
Baby Bunting Group Limited, trading as Baby Bunting, is a Public Company that generates the majority of its income from the Consumer Goods Retailing industry in Australia.
Where is Baby Bunting Group Limited located?
Murray Cod Australia Limited company is based at 153 National Drive, Dandenong south, Victoria, Australia.
Who is the CEO of Baby Bunting Group Limited?
The Chief Executive Officer & Managing Director of Baby Bunting Group Limited is Stephen Roche and the Chief Executive Officer & Managing Director is Mark Teperson.
What was Baby Bunting Group Limited’s revenue in 2025?
In 2025, Baby Bunting Group Limited generated total revenue of approximately $522.7 million.
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