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BetMakers Technology Group Ltd
BetMakers Technology is a Public Company that generates the majority of its income from the Horse and Sports Betting industry. In 2025 the company generated total revenue of $85,896,000 including sales and other revenue. The exact number of employees for this organisation is not available. The Chief Executive of BetMakers Technology is Mr Jake Henson whose official title is Chief Executive Officer. The Chairman of BetMakers Technology is Mr Matt Davey whose official title is Executive Chairman & President. BetMakers Technology Group Ltd is a provider of software, data, and analytic products for the wagering market and the production and distribution of racing content via Global Tote, Global Betting Services, and Global Racing Network. The company provides a variety of products and solutions including: Pari-Mutuel Solutions Quantum Tote Engine Global Commingling Betting TerminalsBookmaker Solutions Platform Development Fixed Odds Pricing Form & Content Managed Trading Services Data Life Cycle Dynamic-OddsRacing Bodies Solutions Rights Management Integrity Platforms Race Day Controls Offical Price Racing Vision Reporting & Analysis
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What's included in this industry analysis
IBISWorld's research coverage on the BetMakers Technology Group Ltd includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
BetMakers Technology Group Ltd, trading as BetMakers Technology, operates under the ABN 21 164 521 395 and was incorporated on 27 June 2013. BetMakers Technology Group Ltd trades on the Australian Securities Exchange under the ticker code ASX:BET. BetMakers Technology Group Ltd primarily operates in the Software Suppliers industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within BetMakers Technology Group Ltd, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents BetMakers Technology Group Ltd’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which BetMakers Technology Group Ltd operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of BetMakers Technology Group Ltd’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines BetMakers Technology Group Ltd’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of BetMakers Technology Group Ltd, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by BetMakers Technology Group Ltd. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of BetMakers Technology Group Ltd’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is BetMakers Technology Group Ltd?
BetMakers Technology Group Ltd is a provider of software, data, and analytic products for the wagering market and the production and distribution of racing content via Global Tote, Global Betting Services, and Global Racing Network. The company provides a variety of products and solutions including: Pari-Mutuel Solutions Quantum Tote Engine Global Commingling Betting TerminalsBookmaker Solutions Platform Development Fixed Odds Pricing Form & Content Managed Trading Services Data Life Cycle Dynamic-OddsRacing Bodies Solutions Rights Management Integrity Platforms Race Day Controls Offical Price Racing Vision Reporting & Analysis
What industry does BetMakers Technology Group Ltd operate in?
BetMakers Technology Group Ltd, trading as BetMakers Technology, is a Public Company that generates the majority of its income from the Software Suppliers industry in Australia.
Where is BetMakers Technology Group Ltd located?
Murray Cod Australia Limited company is based at 189 Flinders Lane, Melbourne, Victoria, Australia.
Who is the CEO of BetMakers Technology Group Ltd?
The Chief Executive Officer of BetMakers Technology Group Ltd is Matt Davey and the Chief Executive Officer is Jake Henson.
What was BetMakers Technology Group Ltd’s revenue in 2025?
In 2025, BetMakers Technology Group Ltd generated total revenue of approximately $85.9 million.
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