IBISWorld Platform
Answer any industry question in minutes with our entire database at your fingertips.
Bing Lee Electrics Pty Ltd
Bing Lee Electrics is a Proprietary Company that generates the majority of its income from the Domestic Appliance Retailing industry. In 2025 the company generated total revenue of $418,470,000 including sales and other revenue. In 2025 Bing Lee Electrics had 673 employees including employees from all subsidiaries under the company's control. The Chief Executive of Bing Lee Electrics is Mr Lionel Lee whose official title is Chief Executive Officer. The Chairman of Bing Lee Electrics is Ms Yenda Lee whose official title is Non-Executive Chair. Bing Lee Electrics Pty Ltd divides its products into the following categories, with products including but not limited to: TV & Technology TV - QLED, OLED, Ultra HD TV Apple - Mac, iPad, iPhone Smart Home - Security, speakers, wireless networking Computers & Tablets - Laptops, 2-in-1s, desktops, GPS navigation, gaming Computer Accessories - Printers & ink cartridges, webcams & headsets, software Phones - Smartphones, Smartphone storage, smartwatches Audio - Headphones, soundbars, speakers, AV receivers Digital Cameras - Digital SLRs, compact cameras, action cameras Drones - DJI Camera Accessories - Cases & bags, memory cardsAppliances Microwaves - Conventional, convection, in-built Ovens & Cooking- Ovens, cooktops, rangehoods, BBQs Dishwashers - Freestanding, semi-integrated, dishdrawers Fridges & Freezers Washers & Dryers - Washing machines, laundry packages Floorcare - Vacuum cleaners, steam cleaners, carpet cleaners, robotic cleaners Coffee Machines - Nespresso, automatic, built-in Small Appliances - Food processors & mixers, blenders & juicers, toasters & kettles, cooking appliances Sinks & Taps Heating & Cooling - Heaters, air conditioning, electric blankets, fans Personal Care - Men & Women's grooming, electric tooth brush, scalesFitness & Health Fitness Equipment - Exercise bikes, treadmills, elliptical trainers Wearable Technology - Apple watch, fitbit, samsung Health & Wellbeing - Air purifiers, weight scales, massage & relaxation Blenders & Juicers
Access this data your way
The Bing Lee Electrics Pty Ltd Industry analysis is available in multiple formats to fit seamlessly into your workflow.
API Data Delivery
Feed trusted, human-driven industry intelligence straight into your platform.
Integrations
Streamline your workflow with IBISWorld’s intelligence built into your toolkit.
What's included in this industry analysis
IBISWorld's research coverage on the Bing Lee Electrics Pty Ltd includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Bing Lee Electrics Pty Ltd, trading as , operates under the ABN and was incorporated on . Bing Lee Electrics Pty Ltd primarily operates in the Consumer Goods Retailing industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Bing Lee Electrics Pty Ltd, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Bing Lee Electrics Pty Ltd’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Bing Lee Electrics Pty Ltd operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Bing Lee Electrics Pty Ltd’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Bing Lee Electrics Pty Ltd’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Bing Lee Electrics Pty Ltd, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Bing Lee Electrics Pty Ltd. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Bing Lee Electrics Pty Ltd’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
Trusted by industry professionals
More than 6,000 businesses use IBISWorld to shape local and global economies
We were able to supplement our reports with IBISWorld’s information from both a qualitative and quantitative standpoint. All of our reporting now features some level of IBISWorld integration.
IBISWorld delivers the crisp business knowledge we need to drive our business. Whether it be serving up our major clients, winning new business or educating on industry issues, IBISWorld brings real value.
IBISWorld has revolutionised business information — which has proved commercially invaluable to exporters, investors and public policy professionals in Australia and overseas.
When you’re able to speak to clients and be knowledgeable about what they do and the state that they operate in, they’re going to trust you a lot more.
Cut through the noise with intelligence you can trust
