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Brady Australia Holdings Pty Ltd
Brady Australia is a Proprietary Company that generates the majority of its income from the Hardware Wholesaling industry. In 2024 the company generated total revenue of $84,809,000 including sales and other revenue. In 2024 Brady Australia had 170 employees including employees from all subsidiaries under the company's control. The Chief Executive of Brady Australia is Mr Terrence O'Neil whose official title is Managing Director. The Chairman of Brady Australia is either not applicable or not available. Brady Australia Holdings Pty Ltd's general operations consist of the manufacturing, importing and distributing of signage, labels and other safety products in Australia and Singapore. The company divides its products into the following categories: Sign & Label Printers - includes Brady benchtop sign and label printers, Brady portable label printers, Brady printer software, and printer applicators. Printer Labels & Ribbons - includes a range of labels, tapes, and ribbons. Lockout Tagout - includes lockout devices, lockout tags, and padlocks. Signs & Labels - includes safety signs, custom signs, traffic, and parking signs. Wire Markers & Pre-Printed Labels - includes self-laminating labels, preprinted safety labels, and signs and wire and cable markers. First Aid - includes first aid kits, first aid equipment, and first aid signs. Pipe Identification - includes self-sticking pipe markers, roll form pipe markers, and pipe banding tapes. Barricades, Tapes & Treads - includes barricade and barrier systems, tapes and treads. Traffic & Parking - includes traffic barriers, traffic cones, and bollards. Dangerous Goods - includes dangerous goods signs and dangerous good labels and placards. Spill Control - includes absorbent spill kits, spill pallets, decks and berms, and spill control and containment. Workplace Security & Workplace Safety - includes workplace safety and workplace security products.
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What's included in this industry analysis
IBISWorld's research coverage on the Brady Australia Holdings Pty Ltd includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Brady Australia Holdings Pty Ltd, trading as Brady Australia, operates under the ABN 23 135 571 194 and was incorporated on 25 February 2009. Brady Australia Holdings Pty Ltd primarily operates in the Hardware Wholesaling industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Brady Australia Holdings Pty Ltd, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Brady Australia Holdings Pty Ltd’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Brady Australia Holdings Pty Ltd operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Brady Australia Holdings Pty Ltd’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Brady Australia Holdings Pty Ltd, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Brady Australia Holdings Pty Ltd. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Brady Australia Holdings Pty Ltd’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Brady Australia Holdings Pty Ltd?
Brady Australia Holdings Pty Ltd's general operations consist of the manufacturing, importing and distributing of signage, labels and other safety products in Australia and Singapore. The company divides its products into the following categories: Sign & Label Printers - includes Brady benchtop sign and label printers, Brady portable label printers, Brady printer software, and printer applicators. Printer Labels & Ribbons - includes a range of labels, tapes, and ribbons. Lockout Tagout - includes lockout devices, lockout tags, and padlocks. Signs & Labels - includes safety signs, custom signs, traffic, and parking signs. Wire Markers & Pre-Printed Labels - includes self-laminating labels, preprinted safety labels, and signs and wire and cable markers. First Aid - includes first aid kits, first aid equipment, and first aid signs. Pipe Identification - includes self-sticking pipe markers, roll form pipe markers, and pipe banding tapes. Barricades, Tapes & Treads - includes barricade and barrier systems, tapes and treads. Traffic & Parking - includes traffic barriers, traffic cones, and bollards. Dangerous Goods - includes dangerous goods signs and dangerous good labels and placards. Spill Control - includes absorbent spill kits, spill pallets, decks and berms, and spill control and containment. Workplace Security & Workplace Safety - includes workplace safety and workplace security products.
What industry does Brady Australia Holdings Pty Ltd operate in?
Brady Australia Holdings Pty Ltd, trading as Brady Australia, is a Private Company that generates the majority of its income from the Hardware Wholesaling industry in Australia.
Where is Brady Australia Holdings Pty Ltd located?
Murray Cod Australia Limited company is based at 2 Bellevue Circuit, Greystanes, New South Wales, Australia.
Who is the CEO of Brady Australia Holdings Pty Ltd?
The OPERATIONS DECISION MAKER of Brady Australia Holdings Pty Ltd is Budunu Gunaratne and the OPERATIONS DECISION MAKER is Vesna Dordevich.
What was Brady Australia Holdings Pty Ltd’s revenue in 2025?
In 2025, Brady Australia Holdings Pty Ltd generated total revenue of approximately $84.8 million.
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