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Count Limited
Count is a Public Company that generates the majority of its income from the Professional Services industry. In 2025 the company generated total revenue of $147,137,000 including sales and other revenue. The exact number of employees for this organisation is not available. The Chief Executive of Count is Mr Matthew Rowe whose official title is Chief Executive Officer & Managing Director. The Chairman of Count is Mr Raymond Kellerman whose official title is Non-Executive Chairman. Countplus is a professional services aggregation network, with 20 businesses in the Countplus network. The companies are involved in the following services: Accounting/Business Advisory Financial Planning Specialists Property Services Financial Planning DealerFirms enter the Countplus network either through the minimum 30% part sale of the entity to Countplus, or through a tuck-in process where firms are acquired by one of the member entities. Companies part of the CountPlus group include: Bentley's Specialised Business Solutions Cooper Reeves The MBA Partnership Evolution Advisors CountPlus One 4Front Kenmir Advantage Addvantage Accountants Moggs Advisory Kidmans Partners Twomeys Crosby Dalwood Hunter Financial AdviceCo. Unite Advisory Count Financial Rundles O'Brien Accountants & Advisors DMG Financial Planning Southern Cross Business Advisors Hood Sweeney Accurium Wealth AxisCountplus also operates ADVICE389, a financial and equity planner partnership company.
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What's included in this industry analysis
IBISWorld's research coverage on the Count Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Count Limited, trading as Count, operates under the ABN 11 126 990 832 and was incorporated on 10 August 2007. Count Limited trades on the Australian Securities Exchange under the ticker code ASX:CUP. Count Limited primarily operates in the Professional Services industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Count Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Count Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Count Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Count Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Count Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Count Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Count Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Count Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Count Limited?
Countplus is a professional services aggregation network, with 20 businesses in the Countplus network. The companies are involved in the following services: Accounting/Business Advisory Financial Planning Specialists Property Services Financial Planning DealerFirms enter the Countplus network either through the minimum 30% part sale of the entity to Countplus, or through a tuck-in process where firms are acquired by one of the member entities. Companies part of the CountPlus group include: Bentley's Specialised Business Solutions Cooper Reeves The MBA Partnership Evolution Advisors CountPlus One 4Front Kenmir Advantage Addvantage Accountants Moggs Advisory Kidmans Partners Twomeys Crosby Dalwood Hunter Financial AdviceCo. Unite Advisory Count Financial Rundles O'Brien Accountants & Advisors DMG Financial Planning Southern Cross Business Advisors Hood Sweeney Accurium Wealth AxisCountplus also operates ADVICE389, a financial and equity planner partnership company.
What industry does Count Limited operate in?
Count Limited, trading as Count, is a Public Company that generates the majority of its income from the Professional Services industry in Australia.
Where is Count Limited located?
Murray Cod Australia Limited company is based at 45 Clarence Street, Sydney, New South Wales, Australia.
Who is the CEO of Count Limited?
The DIRECTOR of Count Limited is Angus Finney and the DIRECTOR is Carolyn Colley.
What was Count Limited’s revenue in 2025?
In 2025, Count Limited generated total revenue of approximately $147.1 million.
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