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Crown Equipment Pty Limited
Crown Equipment is a Proprietary Company that generates the majority of its income from the Conveyor and Crane Manufacturing industry. In 2025 the company generated total revenue of $386,855,000 including sales and other revenue. In 2025 Crown Equipment had 931 employees including employees from all subsidiaries under the company's control. The Chief Executive of Crown Equipment is Mr David Smith whose official title is Managing Director. The Chairman of Crown Equipment is Mr James Dicke III whose official title is President - Crown Equipment Corporation. Crown Equipment Pty Ltd is involved in the provision of materials handling equipment. The company also provides safety & training and maintenance services, as well as parts programs. Crown Equipment's range of products is available for rental or purchase under the following categories: New Forklifts, Rental Forklifts, and Second-hand Forklifts - Includes counterbalance forklifts, very narrow aisle trucks, reach trucks, order pickers, stackers, pallet trucks and tow tractors. Warehouse Products - Includes carts, hand trucks & trailers, storage equipment, racking & shelving, drum handling equipment, shop & warehouse equipment, material handling equipment, battery equipment, safety equipment and protective barriers. Second-hand Forklifts - Customers are able to purchase previously used forklifts and aisle trucks. Batteries and Chargers - Includes battery watering systems, deep cycle & starter batteries, and chargers. The company also provides fleet management solutions, warehouse solutions design, and financing options.
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What's included in this industry analysis
IBISWorld's research coverage on the Crown Equipment Pty Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Crown Equipment Pty Limited, trading as Crown Equipment, operates under the ABN 79 000 514 858 and was incorporated on 25 October 1965. Crown Equipment Pty Limited primarily operates in the Mining and Industrial Machinery Wholesaling industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Crown Equipment Pty Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Crown Equipment Pty Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Crown Equipment Pty Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Crown Equipment Pty Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Crown Equipment Pty Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Crown Equipment Pty Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Crown Equipment Pty Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Crown Equipment Pty Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Crown Equipment Pty Limited?
Crown Equipment Pty Ltd is involved in the provision of materials handling equipment. The company also provides safety & training and maintenance services, as well as parts programs. Crown Equipment's range of products is available for rental or purchase under the following categories: New Forklifts, Rental Forklifts, and Second-hand Forklifts - Includes counterbalance forklifts, very narrow aisle trucks, reach trucks, order pickers, stackers, pallet trucks and tow tractors. Warehouse Products - Includes carts, hand trucks & trailers, storage equipment, racking & shelving, drum handling equipment, shop & warehouse equipment, material handling equipment, battery equipment, safety equipment and protective barriers. Second-hand Forklifts - Customers are able to purchase previously used forklifts and aisle trucks. Batteries and Chargers - Includes battery watering systems, deep cycle & starter batteries, and chargers. The company also provides fleet management solutions, warehouse solutions design, and financing options.
What industry does Crown Equipment Pty Limited operate in?
Crown Equipment Pty Limited, trading as Crown Equipment, is a Private Company that generates the majority of its income from the Mining and Industrial Machinery Wholesaling industry in Australia.
Where is Crown Equipment Pty Limited located?
Murray Cod Australia Limited company is based at 15 Cooper Street, Smithfield, New South Wales, Australia.
Who is the CEO of Crown Equipment Pty Limited?
The Managing Director of Crown Equipment Pty Limited is James Dicke III and the Managing Director is David Smith.
What was Crown Equipment Pty Limited’s revenue in 2025?
In 2025, Crown Equipment Pty Limited generated total revenue of approximately $386.9 million.
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