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AU 10617 | Enterprise Profile

Eric Insurance Limited

IW
IBISWorld Research Department
Analyst Australia

Eric Insurance is a Public Company that generates the majority of its income from the General Insurance industry. In 2024 the company generated total revenue of $48,298,000 including sales and other revenue. In 2024 Eric Insurance had 19 employees including employees from all subsidiaries under the company's control. The Chief Executive of Eric Insurance is Mr Malcolm Tilbrook whose official title is Chief Executive Officer. The Chairman of Eric Insurance is Mr Norman Newborn whose official title is Non-Executive Chairman. Eric Insurance Limited is a provider of general insurance for the automotive insurance industry. The company provides a variety of insurance products including: Car Insurance Motorcycle Insurance Off Road Bike Cover Car Warranty Insurance Motor Vehicle Tyre & Wheel Motorcycle Warranty Motorcycle Tyre & Wheel Financial Repayment

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What's included in this industry analysis

IBISWorld's research coverage on the Eric Insurance Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.

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Company Details

What’s this enterprise profile about?

Eric Insurance Limited, trading as Eric Insurance, operates under the ABN 18 009 129 793 and was incorporated on 24 April 1985. Eric Insurance Limited trades on the Australian Securities Exchange under the ticker code ASX:. Eric Insurance Limited primarily operates in the General Insurance industry in Australia.

Key Personnel

What’s included in the Key Personnel chapter?

The Key Personnel chapter outlines the principal leadership positions within Eric Insurance Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.

Financials

What’s included in the Financials chapter?

The Financials chapter presents Eric Insurance Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.

Growth & Ratios

What’s included in the Growth & Rations chapter?

The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.

Operating Segments

What’s included in the Operating Segments chapter?

The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Eric Insurance Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.

Competitor Benchmarking

What’s included in the Competitor Benchmarking chapter?

The Competitor Benchmarking chapter includes a comparative assessment of Eric Insurance Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.

Shareholders

What’s included in the Shareholders chapter?

The Shareholders chapter provides a breakdown of the ownership structure of Eric Insurance Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.

Subsidiaries

What’s included in the Subsidiaries chapter?

The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Eric Insurance Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.

History

What’s included in the History chapter?

The History chapter presents a overview of Eric Insurance Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.

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Frequently Asked Questions

What is Eric Insurance Limited?

Eric Insurance Limited is a provider of general insurance for the automotive insurance industry. The company provides a variety of insurance products including: Car Insurance Motorcycle Insurance Off Road Bike Cover Car Warranty Insurance Motor Vehicle Tyre & Wheel Motorcycle Warranty Motorcycle Tyre & Wheel Financial Repayment

What industry does Eric Insurance Limited operate in?

Eric Insurance Limited, trading as Eric Insurance, is a Public Company that generates the majority of its income from the General Insurance industry in Australia.

Where is Eric Insurance Limited located?

Murray Cod Australia Limited company is based at 16 The Helm, Frankston south, Victoria, Australia.

Who is the CEO of Eric Insurance Limited?

The DIRECTOR of Eric Insurance Limited is Sean Ingram Balding and the DIRECTOR is Robyn Bateup.

What was Eric Insurance Limited’s revenue in 2025?

In 2025, Eric Insurance Limited generated total revenue of approximately $48.3 million.

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