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Greenstone Holdco Pty Limited
Greenstone Financial Services is a Proprietary Company that generates the majority of its income from the General Insurance industry. In 2025 the company generated total revenue of $38,940,000 including sales and other revenue. In 2025 Greenstone Financial Services had 808 employees including employees from all subsidiaries under the company's control. The Chief Executive of Greenstone Financial Services is Unknown Brenard Jacobus Grobler whose official title is CHIEF EXECUTIVE OFFICER. The Chairman of Greenstone Financial Services is Mr Richard Enthoven whose official title is Chairman. Greenstone Pty Limited provides personal insurance products in the life insurance, funeral insurance, income protection, and pet insurance markets. Greenstone operates through the following brands: Real Insurance Australian Seniors Insurance Agency New Zealand Seniors OneChoice Guardian Insurance Prime Pet InsuranceGreenstone also provides insurance products in affiliation with Medibank, ahm, Woolworths, Guide Dogs Pet Insurance, Kogan and the RSPCA and through its online comparison website, Choosi.
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What's included in this industry analysis
IBISWorld's research coverage on the Greenstone Holdco Pty Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Greenstone Holdco Pty Limited, trading as Greenstone Financial Services, operates under the ABN 38 612 810 232 and was incorporated on 03 June 2016. Greenstone Holdco Pty Limited primarily operates in the General Insurance industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Greenstone Holdco Pty Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Greenstone Holdco Pty Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Greenstone Holdco Pty Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Greenstone Holdco Pty Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Greenstone Holdco Pty Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Greenstone Holdco Pty Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Greenstone Holdco Pty Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Greenstone Holdco Pty Limited?
Greenstone Pty Limited provides personal insurance products in the life insurance, funeral insurance, income protection, and pet insurance markets. Greenstone operates through the following brands: Real Insurance Australian Seniors Insurance Agency New Zealand Seniors OneChoice Guardian Insurance Prime Pet InsuranceGreenstone also provides insurance products in affiliation with Medibank, ahm, Woolworths, Guide Dogs Pet Insurance, Kogan and the RSPCA and through its online comparison website, Choosi.
What industry does Greenstone Holdco Pty Limited operate in?
Greenstone Holdco Pty Limited, trading as Greenstone Financial Services, is a Private Company that generates the majority of its income from the General Insurance industry in Australia.
Where is Greenstone Holdco Pty Limited located?
Murray Cod Australia Limited company is based at 50 Norwest Bvlde, Norwest, New South Wales, Australia.
Who is the CEO of Greenstone Holdco Pty Limited?
The FINANCIAL DECISION MAKER of Greenstone Holdco Pty Limited is Brenard Jacobus Grobler and the FINANCIAL DECISION MAKER is Denise Harvey.
What was Greenstone Holdco Pty Limited’s revenue in 2025?
In 2025, Greenstone Holdco Pty Limited generated total revenue of approximately $38.9 million.
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