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Hasbro Australia Limited
Hasbro Australia is a Public Company that generates the majority of its income from the Toy and Sporting Goods Wholesaling industry. In 2024 the company generated total revenue of $106,566,000 including sales and other revenue. The exact number of employees for this organisation is not available. The Chief Executive Officer of Hasbro Australia is either not applicable or not available.The Chairman of Hasbro Australia is either not applicable or not available. Hasbro Australia Limited distributes and sells toys, card, and board games. Hasbro Australia separates its products into the following categories: Action Battling Action Figures & Collectibles Apparel Arts & Crafts Creative & Pretend Play Dolls & Plush Electronic Toys & Games Games Parts & Refills Sports & Outdoor Play VehiclesThe company offers its products through a number of brands, including but not limited to: Transformers Monopoly Playskool My Little Pony Play-Doh Nerf Marvel Star Wars
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What's included in this industry analysis
IBISWorld's research coverage on the Hasbro Australia Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Hasbro Australia Limited, trading as Hasbro Australia, operates under the ABN 69 004 348 565 and was incorporated on 15 December 1955. Hasbro Australia Limited trades on the Australian Securities Exchange under the ticker code ASX:. Hasbro Australia Limited primarily operates in the Toy and Sporting Goods Wholesaling industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Hasbro Australia Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Hasbro Australia Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Hasbro Australia Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Hasbro Australia Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Hasbro Australia Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Hasbro Australia Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Hasbro Australia Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is Hasbro Australia Limited?
Hasbro Australia Limited distributes and sells toys, card, and board games. Hasbro Australia separates its products into the following categories: Action Battling Action Figures & Collectibles Apparel Arts & Crafts Creative & Pretend Play Dolls & Plush Electronic Toys & Games Games Parts & Refills Sports & Outdoor Play VehiclesThe company offers its products through a number of brands, including but not limited to: Transformers Monopoly Playskool My Little Pony Play-Doh Nerf Marvel Star Wars
What industry does Hasbro Australia Limited operate in?
Hasbro Australia Limited, trading as Hasbro Australia, is a Public Company that generates the majority of its income from the Toy and Sporting Goods Wholesaling industry in Australia.
Where is Hasbro Australia Limited located?
Murray Cod Australia Limited company is based at 67-75 Epping Road, Macquarie park, New South Wales, Australia.
Who is the CEO of Hasbro Australia Limited?
The DIRECTOR of Hasbro Australia Limited is Nicholas Dunn and the DIRECTOR is Sook Chan.
What was Hasbro Australia Limited’s revenue in 2025?
In 2025, Hasbro Australia Limited generated total revenue of approximately $106.6 million.
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