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InvoCare Pty Limited
InvoCare is a Proprietary Company that generates the majority of its income from the Funeral Directors, Crematoria and Cemeteries industry. In 2023 the company generated total revenue of $573,124,000 including sales and other revenue. In 2023 InvoCare had 2,000 employees including employees from all subsidiaries under the company's control. The Chief Executive of InvoCare is Mr Eron Plumb whose official title is Chief Executive Officer & Managing Director. The Chairman of InvoCare is either not applicable or not available. InvoCare operates approximately 300 funeral locations and 17 cemeteries and crematoria throughout Australia, New Zealand, and Singapore. The company operates under the following brands: Funeral Homes: InvoCare has 3 national brands - White Lady Funerals, Simplicity Funerals and Value Cremation, about 30 smaller funeral home brands across Australia, 26 funeral home and crematorium brands in New Zealand, and 2 funeral home brands - Singapore Casket and Simplicity Casket in Singapore. Memorial Parks & Gardens: InvoCare also operates 15 memorial parks and gardens in Australia and 2 cemeteries in New Zealand. Pet Cremation: InvoCare operates in New South Wales through Patch & Purr, Queensland through Pets in Peace and in Viuctoria, South Australia and Western Australia through Family Pet Care, Lawnswood and Edenhills brands. Related Services Offerings: IvonCare provides online grief information (MyGriefAssist), NSW & QLD memorial parks and gardens information (MyMemorial) and funeral planning services (Funeral Planner).
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What's included in this industry analysis
IBISWorld's research coverage on the InvoCare Pty Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
InvoCare Pty Limited, trading as InvoCare, operates under the ABN 42 096 437 393 and was incorporated on 04 April 2001. InvoCare Pty Limited primarily operates in the Funeral Directors, Crematoria and Cemeteries industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within InvoCare Pty Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents InvoCare Pty Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which InvoCare Pty Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of InvoCare Pty Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines InvoCare Pty Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of InvoCare Pty Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by InvoCare Pty Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of InvoCare Pty Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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Frequently Asked Questions
What is InvoCare Pty Limited?
InvoCare operates approximately 300 funeral locations and 17 cemeteries and crematoria throughout Australia, New Zealand, and Singapore. The company operates under the following brands: Funeral Homes: InvoCare has 3 national brands - White Lady Funerals, Simplicity Funerals and Value Cremation, about 30 smaller funeral home brands across Australia, 26 funeral home and crematorium brands in New Zealand, and 2 funeral home brands - Singapore Casket and Simplicity Casket in Singapore. Memorial Parks & Gardens: InvoCare also operates 15 memorial parks and gardens in Australia and 2 cemeteries in New Zealand. Pet Cremation: InvoCare operates in New South Wales through Patch & Purr, Queensland through Pets in Peace and in Viuctoria, South Australia and Western Australia through Family Pet Care, Lawnswood and Edenhills brands. Related Services Offerings: IvonCare provides online grief information (MyGriefAssist), NSW & QLD memorial parks and gardens information (MyMemorial) and funeral planning services (Funeral Planner).
What industry does InvoCare Pty Limited operate in?
InvoCare Pty Limited, trading as InvoCare, is a Private Company that generates the majority of its income from the Funeral Directors, Crematoria and Cemeteries industry in Australia.
Where is InvoCare Pty Limited located?
Murray Cod Australia Limited company is based at 40 Mount Street, North sydney, New South Wales, Australia.
Who is the CEO of InvoCare Pty Limited?
The Chief Executive Officer & Managing Director of InvoCare Pty Limited is Not Available and the Chief Executive Officer & Managing Director is Eron Plumb.
What was InvoCare Pty Limited’s revenue in 2025?
In 2025, InvoCare Pty Limited generated total revenue of approximately $573.1 million.
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