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Kogan.com Limited
Kogan.com is a Public Company that generates the majority of its income from the Consumer Goods Retailing industry. In 2025 the company generated total revenue of $489,162,000 including sales and other revenue. The exact number of employees for this organisation is not available. The Chief Executive of Kogan.com is Mr Ruslan Kogan whose official title is Chief Executive Officer & Founder. The Chairman of Kogan.com is Mr Greg Ridder whose official title is Independent Non-Executive Chairman. Kogan.com Limited is an online retailer of consumer goods, as well as other related products and services. The company's product range includes, but is not limited to the following: TV & Home Theatre: Televisions, displays, home & audio theatre, TV accessories, and media devices. Computers & Tablets: Computers, tablets, iPads & eReaders, tablet accessories, networking & storage devices, monitors & displays, printers & scanners and computer hardware and accessories. Phones: Apple and Android mobile phones, wearable tech and phone accessories. Cameras & Drones: Action cameras, binoculars & telescopes, compact digital cameras, dash cams, drones, DSLR cameras, home security, IP cameras/webcams, spy gear, video cameras, and camera lenses and accessories. Audio: Headphones, speakers, home audio & theatre, and MP3 Players. Appliances: Kitchen appliances, heating, cooling & air quality equipment, cleaning & laundry, home appliances and accessories. Home & Garden: Bedding & bathroom, lighting, pet care, home essentials, furniture & decor, rugs, garden & outdoors and kitchen & dining. Office supplies: Furniture, essentials, printers & scanners and power & electrical equipment. Baby, Kids & Family: Baby apparel, equipment & monitors, strollers, and toys & games. Gadgets, Toys & Video games: Gifts & gadgets, books, gaming, toys, and batteries. Shoes & Fashion: Watches, footwear, accessories, lingerie and apparel. Health & Beauty: Cosmetics & perfumes, toiletries & essentials, haircare, health & medical, skincare and massage & relaxation. Sports, Outdoors & Luggage: Outdoor gear, sporting equipment, and luggage & travel. Tools & Automotive: Tools & equipment for home use, and automotive accessories. Pantry: groceries and other household goods: Coffee, food preparation, grooming & shaving, kitchen accessories and laundry products.The company also operates the following brands: Kogan.com Kogan Retail Kogan Marketplace Kogan First Kogan Mobile Kogan Travel Kogan Pet Insurance Kogan Life Insurance Kogan Internet Kogan Mobile Kogan Energy Kogan Credit Card Dick Simth Matt Blatt Mighty Ape Brosa
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What's included in this industry analysis
IBISWorld's research coverage on the Kogan.com Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.
Company Details
What’s this enterprise profile about?
Kogan.com Limited, trading as , operates under the ABN and was incorporated on . Kogan.com Limited trades on the Australian Securities Exchange under the ticker code ASX:KGN. Kogan.com Limited primarily operates in the Consumer Goods Retailing industry in Australia.
Key Personnel
What’s included in the Key Personnel chapter?
The Key Personnel chapter outlines the principal leadership positions within Kogan.com Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.
Financials
What’s included in the Financials chapter?
The Financials chapter presents Kogan.com Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.
Growth & Ratios
What’s included in the Growth & Rations chapter?
The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.
Operating Segments
What’s included in the Operating Segments chapter?
The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Kogan.com Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.
Competitor Benchmarking
What’s included in the Competitor Benchmarking chapter?
The Competitor Benchmarking chapter includes a comparative assessment of Kogan.com Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.
Industries of Operation
What’s included in the Industries of Operation chapter?
The Industries of Operation chapter outlines Kogan.com Limited’s market share across the industries in which it operates. Each industry profile includes a comprehensive overview featuring data on total market size, the number of enterprises, industry concentration levels, and overall turnover. This analysis provides context for the company’s competitive position and scale within each relevant market.
Shareholders
What’s included in the Shareholders chapter?
The Shareholders chapter provides a breakdown of the ownership structure of Kogan.com Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.
Subsidiaries
What’s included in the Subsidiaries chapter?
The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Kogan.com Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.
History
What’s included in the History chapter?
The History chapter presents a overview of Kogan.com Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.
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