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AU 2477 | Enterprise Profile

Mattel Pty Limited

IW
IBISWorld Research Department
Analyst Australia

Mattel is a Proprietary Company that generates the majority of its income from the Toy and Sporting Goods Wholesaling industry. In 2024 the company generated total revenue of $187,612,000 including sales and other revenue. In 2024 Mattel had 98 employees including employees from all subsidiaries under the company's control. The Chief Executive of Mattel is Mr Paul Faulkner whose official title is Managing Director - APAC. The Chairman of Mattel is either not applicable or not available. Mattel Pty Limited is involved in the merchandising of toys in Australia. The company provides a wide range of branded toys like Barbie, Fisher-Price, Hot Wheels, American Girl and MEGA under categories including: Dolls Disney Vehicles Baby & Early Childhood Innovation & Tech Entertainment Crafts Action Figures Outdoor Games Construction

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What's included in this industry analysis

IBISWorld's research coverage on the Mattel Pty Limited includes market sizing, forecasting, data and analysis. The most recent publication will be as current as of March 2026.

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Company Details

What’s this enterprise profile about?

Mattel Pty Limited, trading as Mattel, operates under the ABN 60 000 660 962 and was incorporated on 04 December 1968. Mattel Pty Limited primarily operates in the Toy and Sporting Goods Wholesaling industry in Australia.

Key Personnel

What’s included in the Key Personnel chapter?

The Key Personnel chapter outlines the principal leadership positions within Mattel Pty Limited, including the Chairman, Board members, Chief Executive Officer, and other key management personnel. It provides an overview of the company’s governance and executive structure, along with a breakdown of gender diversity across leadership roles, offering insight into the composition of the organisation’s senior team.

Financials

What’s included in the Financials chapter?

The Financials chapter presents Mattel Pty Limited’s historical financial performance, including detailed profit and loss statements outlining sales revenue, cost of sales, and profitability. It also incorporates balance sheet data, providing a breakdown of assets and liabilities, as well as additional financial metrics such as the number of shares on issue. Together, these disclosures offer a comprehensive view of the company’s financial position and performance over time.

Growth & Ratios

What’s included in the Growth & Rations chapter?

The Growth & Ratios chapter provides historical data on key financial performance indicators, enabling an assessment of the company’s operational efficiency, profitability, and financial structure over time. Metrics covered include return on equity, return on assets, profit margins, revenue per employee, as well as gearing and leverage ratios, offering a comprehensive view of performance trends and capital management.

Operating Segments

What’s included in the Operating Segments chapter?

The Operating Segments chapter provides an overview of the revenue composition and asset allocation across the various industries in which Mattel Pty Limited operates. It offers insights into how the company’s financial performance is distributed among its core business segments, highlighting the relative contribution of each industry to total revenue.

Competitor Benchmarking

What’s included in the Competitor Benchmarking chapter?

The Competitor Benchmarking chapter includes a comparative assessment of Mattel Pty Limited’s key financial, growth, and valuation ratios against industry averages to evaluate its competitive position. It analyses valuation metrics such as price-to-earnings, price-to-book, enterprise value to EBITDA, and enterprise value to sales, alongside core financial indicators including liquidity ratios and profitability measures.

Shareholders

What’s included in the Shareholders chapter?

The Shareholders chapter provides a breakdown of the ownership structure of Mattel Pty Limited, identifying key shareholders and outlining their respective ownership interests. This section offers insight into the concentration of shareholdings, the presence of institutional or strategic investors, and the overall distribution of equity within the company.

Subsidiaries

What’s included in the Subsidiaries chapter?

The Subsidiaries chapter provides an overview of the companies and business entities that are wholly or partially owned by Mattel Pty Limited. It outlines the ownership structure of each subsidiary, offering insight into the broader corporate group and how these entities contribute to the company’s overall activities and performance.

History

What’s included in the History chapter?

The History chapter presents a overview of Mattel Pty Limited’s development, highlighting key milestones and significant corporate events since its incorporation. It includes the company’s incorporation date and outlines major strategic, operational, and structural developments, providing context for its evolution and current market position.

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Frequently Asked Questions

What is Mattel Pty Limited?

Mattel Pty Limited is involved in the merchandising of toys in Australia. The company provides a wide range of branded toys like Barbie, Fisher-Price, Hot Wheels, American Girl and MEGA under categories including: Dolls Disney Vehicles Baby & Early Childhood Innovation & Tech Entertainment Crafts Action Figures Outdoor Games Construction

What industry does Mattel Pty Limited operate in?

Mattel Pty Limited, trading as Mattel, is a Private Company that generates the majority of its income from the Toy and Sporting Goods Wholesaling industry in Australia.

Where is Mattel Pty Limited located?

Murray Cod Australia Limited company is based at 658 Church Street, Cremorne, Victoria, Australia.

Who is the CEO of Mattel Pty Limited?

The Managing Director - APAC of Mattel Pty Limited is Not Available and the Managing Director - APAC is Paul Faulkner.

What was Mattel Pty Limited’s revenue in 2025?

In 2025, Mattel Pty Limited generated total revenue of approximately $187.6 million.

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